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Why is pricing so important ?

By
Real Estate Agent with Coldwell Banker

Pricing right the first time will net you more money than over-pricing.

In todays market we are dealing with external factors beyond our control. It's not your fault that the home 2 doors away is selling in foreclosure and is priced 10% below market value.

It's not your fault that home inventory is back on the rise and homes are not selling the same way they did over the summer.

It's not your fault that the Buyer's are not looking at your home because they want to buy that foreclosure down the street that is selling for significantly less than yours.

But please, don't blame us either. We told you what was happenning with the market months ago, but you did not want to hear it. You wanted to list high for a few weeks with the understanding that if we did not receive offers you would drop your price.

But here it is, 2 months later, and you are still at the same number. Now I have to recommend you not only drop your price to the original suggestion but go an extra five percent. That 5 percent represents the fact that you overpriced your home to begin with and refused to make adjustments.

My fear for you is if you don't drop all the way , you will be chasing the market and have to make another price drop.

You have a beautiful home, but if Buyer's don't see the value, they won't even look .

If you have Seller's like this please comment below.

Thank you

Brenda Busch
Morris Real Estate - Bridgewater, MA

This is a great blog and says it exactly the way the way the market has been going.  Chasing the market is not the way to go.  Buyers seem to have backed off a little because of the foreclosure issue but I have confidence that the buyers will become smarter and realize the great opportunity they are missing right now.

Oct 26, 2010 08:19 AM