Why you need Facebook in 2011 more than ever!
Wow great content never new Facebook could do that I will check it out - I think we as agents need to do whatever we can to keep engaging our clients
Whatever you think about Facebook, under ground culture, fad, in your face annoying, business tool or just plain I have no idea why I need, want or will use this "thing". There is no denying the immense power of this social media platform.
So Mark...
How do I use it? How will it benefit me? How do I use it effectively to be of benefit to my business? Can it in fact help my business? - Well I am here to say get ready! It will replace your website and for those of you who adopt the new changes will be able to help dominate and overtake your market place with it...and here is why...
The statistics are mind numbing as these stats show aside from the 500 million users there are 10,000 websites a day created and linked to Facebook.
Because of its usability, easily recognized format, engaging instant satisfaction and lets be honest appeal to anyone with an attention span of less than a minute - which is most of us these days - it is the perfect business tool.
So Mark tell me again how this helps me?
1 Well with the advent of FBML - Facebook's own version of HTML you can now have a fully functioning website within Facebook.
2 With the advent of private email addresses - you never have to leave the application, one place for everything (Google's whole preface) mine is awesomerates@facebook.com what is yours? see how
3 Utilizing specific keywords you can have a more powerful advertising platform than even Google pay per click can provide
4 Mark Zuckerberg's penchant for web domination - lol.
So Mark what does all this mean?
In a nut shell gang - here is what you can now have...are you ready? A fully interactive, target market specific, fully SEO optimized, website with client capture, auto responder campaigns and a full tracking and marketing machine built! For free!
Here is what I am talking about:
Here is a great site a Realtor search portal for buyers from my friend Bob Manista
How about this intro page for "soft" client capture by Kim Pickens
Here is mine notice as a lender how I can advertise my agents properties for them to my fans
Does your Facebook landing page look like this?
So look at this you give out your Facebook custom URL a client goes to it they don't even have to like you yet!
But you have already engaged them caught their attention information and your auto responder campaign when set up it will email them a thank-you and encourage you and them to open a dialog - IT'S BRILLIANT!
No more expensive SEO - no more ads to scream come to me to the whole wide web - now it is simple soft assumptive closing and sharing of information. I'm sorry but its genius!
To see for your self first-hand go to me play around, watch a video, see what happens - then go to Bob's Site look at how easy a client can search for real estate on the web and set up a search for themselves - all of this info you get to capture, track and communicate with. Did I say 500 million customers in Facebook - how many do you have right now?
Ok Mark you have my attention how do I do it?
So here is the hard part or the easy part!
HARD you can do all this your self by using FB's developer section and learning FBML and using several developer widgets out there - it is open source and meant for being used for free - "Nah! Mark you already lost me" I can hear your noodles already crying!
EASY you can employ a social media architect who can set all of this up for you in a matter of days, write your ad campaigns, help build your customer base, help elevate your brand, and set up your auto responder campaigns to start building 2011 to a level of clients you have never seen before
I like easy so here is who I recommend as the pioneers of this new FB tech - Donna and Todd Newman at We Build Your Social Media or you can go here as well http://www.facebook.com/WBYSM.
The service is excellent, the results amazing and if you want something cutting edge to get you out in front of the real estate race, to get you where you need to go with more customers, and a sense of doing all that you can for your business to make it better than 2010, reach out to these guys and let them work their magic. Mention my name or this blog to get the Realtor Package.
Other tech articles you might be interested in for 2011 are:
The author of this post is Mark Taylor 602-361-0707
Mark Taylor's skill sets are many and varied ranging from the simple first time home buyer FHA loan, 203k loans, construction loans, to the most complicated of real estate investment portfolio structuring for retirement. Mark was one of the first 50 lenders in Arizona to get his license issued in 2009 when Federal Laws mandated that all mortgage professional be licensed and complete 24 hours of rigorous education, asset, credit and back ground checks.
Mark also carries the designations of CMPS, CDPE and that of an AZDRE, CADRE instructor - these designations have given mark the credibility to help train over 5000 Realtors in topics such as; short sales, foreclosures, FHA, VA, Section 8, Fair Housing, Credit, HAFA, HAMP, HARP and HASP, to name but a few. This continued experience and drive to serve his clients has kept him ranked in the top 200 originators nationally for the last 5 years.
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• Move Up Buyers looking to advance their real estate holdings
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To get your free approval please call 602-361-0707
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