Today’s article is the final installment of a series called “Why Real Estate Blogging Makes You A Better Realtor” that has been inspired by conversations I have had with the hundreds of real estate blogging clients we train and ourselves learn from.
The idea is that the act of blogging as a Realtor actually has the unintended, yet beneficial consequence of improving your skills as a Realtor in addition to the improving the perception of you by your current, past and future clients.
Click for Part 1
Click for Part 2
This final installment is focused on how there are certain disciplines required of a successful blog, and how the development of these disciplines will improve your personal skills and the perception of these traits by your audience.
Dedication
Blogging is a Marathon, not a Sprint. This point becomes all that much more clear the more you look around the real estate blogosphere and see just how long and how regularly the top bloggers in the industry have been blogging.
Success, both in the Search Engines and in the Incubation of your Audience is achieved with Perseverance and Consistency
Related Articles:
How Often Should I Blog?
The News Source Theory
Is 12 Months Too Long?
Focus and Organization
Presenting a clear organization of the focus of your blog is essential to your audience’s understanding of your strengths and interests.
The Categories of your Blog define the Outline of your Content. Much like a newspaper organizes their media into dependable categories (Front Page News, Local News, Sports, Business, Life, etc.), your blog’s focus and overall perceived value can depend on a similar approach.
Related Articles:
New To Business Blogging
Your Blog Is A Newspaper
Networking
It can be argued that networking with other bloggers, in and outside of your niche (or area), is absolutely essential to your blog’s success.
Yet, it also seems to be the most commonly overlooked effort by newer, invigorated bloggers.Blogging is a relationship building tool. The outward effort of publishing articles and responding to the comments is just half the battle. Reading and participating with those in your industry helps build your knowledge, reach, referral base, and exposure.
Related Articles:
The Secret To Successful Comments
Running Into Oncoming Traffic
The 3 elements above improve your life as a Realtor in two significant ways:
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