Special offer

I Don't Care How Nice Your Buyer Is & Neither Does My Seller!!!

By
Real Estate Agent with RE/MAX Compass 0524642

An offer is an offer. The process isn't rocket science. You don't need a sob story mixed with feelings, tears and emotions poured all over your contract. In other words, don't send me a "feel sorry for me letter" to hand to my seller because I probably won't . My seller hired me to thwart off tire kickers, wackos, weirdo's, unapproved buyers and ding-dongs. That's why I'm here. I'm here to make my sellers life EASIER, not harder. Sellers want one thing and one thing only: SOLD. They don't want my friendship, my stories or pictures of my children in little wooden frames.  I'm a guy that costs MONEY and I better deliver. 

 

Last week I got a disgusting offer from a buyer accompanied with a ridiculous and very annoying "feel sorry for me letter." The offer was VERY under our price and the letter wasn't the buyer's idea, but the buyer's agents. I forwarded the offer, my opinion and my feelings about this letter to my seller. My seller told me to "throw it away" as he wasn't interested in hearing any sob stories.

 


Here's the gist of what the letter said:

 

"Hi, my name is Alfred and I really love your home. I have been trying to buy a home for 5 years and have been saving every dollar to my name so I could buy a beautiful home (like yours) for my family. I am new to this area and my children would LOVE to live in your gorgeous home. I love your plants, taste and choices.. you folks obviously take much pride in owning your beautiful and lovely home. I know my offer is low, but it's all I have. Can you please give me your best deal, my family and children would appreciate it. GOD BLESS YOU." I've been ill and haven't been able to save much more. Thank you so much.

 

Negotiating a home is business, it's not charitable work where me and my clients have signed on to help the needy. My job is to be shrewd, aggressive and sometimes emotionless when it comes to "helping" my client make decisions. This letter is nothing more than a SALES TACTIC. I don't care if this buyer is a jerk or a saint. All I care is that he is legitimate, bonafide and READY TO CLOSE.  A smart person leaves EMOTION out of making decisions, especially financial ones.

 

 

Can you imagine a guy sending a girl this:

 

"Hey,

you don't know me all that much but I saw you in the mall a few times. I think you are very pretty and you look very kind. I'd love to take you out for ice-cream and get to know you better. I've been wanting to approach you, but you are so beautiful that I'm afraid you'd turn me down. Can I drive you home tonight? Will you be my girlfriend? Please consider as I haven't had a date in a long time. I like to pick my nose and have uncontrollable flatulence. I even walk with a limp. I used to be better looking, but ran into a tree playing laser tag while drunk. That's why I have a giant knot on my head right now and it further explains why I'm a little cross-eyed."

 

 

The letter above is over the top, but the message is clear. HE should approach her IN PERSON as that's what a female might expect. A seller expects an offer, a workable one. They also don't want any off the wall tactics. Imagine what a buyer would think if my seller sent HIM a letter!

 

Save the drama for your mama and bring your cash, contract and loan to the funding table. We can exchange pleasantries & smiles.

 

Posted by
Greg Nino
Realtor
RE/MAX Compass 
Direct & Text 7 days a wk: 832-298-8555 
 
 
Realtor since 2004
Mediator & Arbitrator for the TX Assoc. of Realtors
Member of the Professional Standards Committee for the TX Assoc. of Realtors
Arbitrator for the Comptroller's office for the State of TX for Arbitration of Property Tax Values

 Member of the RE/MAX Hall of Fame & Platinum Club

 

The information contained in this blog is believed to be reliable and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy, completeness or appropriateness for any particular purpose. All information is copywritten and the property of Greg Nino.  

Comments(76)

Jeff Getman
Realty Executives of Ravalli County - Hamilton, MT
Realty Executives

I think a lot of folks are getting their shorts in a bunch over this. It seems we're pretty evenly divided on this one. Obviously, if the buyer letter is actually referenced in the offer then you have to submit it along with the offer. However, if they just hand it to the listing agent in the hopes of influencing the offer--that's another story and the listing agent is under no obligation to submit it if the letter will just muddy the water. In that case, it's a judgment call and the listing agent knows his seller better (and how they will respond) than the other parties to the transaction. If you want to keep the transaction alive it may be best to forget the sob story letter and negotiate the offer on its merits. JMHO.

Mar 08, 2011 08:58 AM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

I actually have had this played on me & it didn't work with me or the seller either. In fact, they came across as childish & game playing. Like you said, it's not a popularity contest, please buy the home & close on it.  Near the list price please.  The seller is not the Salvation Army or your local charity.

You should have framed that letter!

Mar 08, 2011 09:46 AM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I have had several customers write why they want the home and what it would mean if they were able to purchase it.  Not just because they wanted it underpriced, but because the home spoke to them with emotions.  People BUY with emotions, but people SELL as a business deal.

Mar 08, 2011 10:00 AM
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

hehehehehe - I guess you're not a big fan of the "love letter" tactic then.  I'll try and remember not to use that when submitting an offer to you.  I find in the right situation a love letter can be the tie breaker, but obviously it has to be with the right type of seller.

Mar 08, 2011 12:16 PM
Susie Johannes
Keller Williams Arizona Living Realty - Lake Havasu City, AZ
SFR

ROTFL!!!! This is a great post! Maybe the "sad letter" or "hardship letter" in this era of Short Sales is wearing off on the general public!

Mar 08, 2011 03:55 PM
Dennis Neal
RE/MAX, Big Bear - Big Bear Lake, CA
Your Home Sold in 21 Days or We Sell It For Free

Some sellers appreciate a letter from the buyer explaining why the love the home but not one filled with whining and pleading.

Mar 08, 2011 06:27 PM
Brenda, Ron, Lee Cunningham & Tara Keator
West USA Realty - Phoenix, AZ
Realtors, Homes for Sale - Phoenix Metro

Very funny... but most sellers don't like it when someone tries to sweet talk and wine to get what they want!

Mar 08, 2011 07:21 PM
Robert Courtney
Lihue, HI
Century 21 All Islands, RA, CDPE, MCRE, CIAS

Are we obligated to include the letter if it is a seperate document or just the legal offer document?

Mar 09, 2011 12:01 AM
Anonymous
Dennis Helmstetter

Many of you missed a few points.

Even though you ridicule the letter, it is part of the sellers offer, and you are obligated to present all offers up until a successful closing. To do less is a violation fo your fiduciary duty.

Also, selling a home is an emotional epxerience as much as buying a home is.

You can discuss the merits of an offer or letter with your client, and offer an opinion when asked, but the ultimate decision must lie with your client.

It's possible for a preceived bad, crumy, distasteful offer to end up being an acceptable, or best, offer.

Even investors, who usually do lots of research, will ultimately say they go withtheir gut reaction.

Your duty is to get the best possible deal for your client, but:

You are an agent of the seller or buyer, not the decision maker.

Mar 09, 2011 12:36 AM
#66
Sylvie Stuart
Realty One Group Mountain Desert 928-600-2765 - Flagstaff, AZ
Home Buying, Home Selling and Investment - Flagsta

Hilarious comparison! Yeah, when it comes to offers, there isn't much emotion involved. It comes to if the numbers work out. Lately, we could probably write a similar letter back from most sellers!

Mar 09, 2011 05:52 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I tend to agree with you.  However, I had an old school sales manager who felt it was always best for the buyer to meet the seller.  She felt Sellers would be more likely to accept an offer if they liked the buyers.  This does not mean they would low ball.

Also when in a tight negotiation if the seller thinks you are at your max in terms of affordability they might be more flexible; but if they have another offer you are gone.

Mar 09, 2011 06:05 AM
Debbie Cook
Long & Foster Real Estate, Inc - Silver Spring, MD
Silver Spring and Takoma Park Maryland Real Estate

Thanks,
I had a good laugh at this.  Your short letter back is the BEST.  The GOD BLESS YOU part from the buyers always sends a red flag up the pole for me. 

Mar 09, 2011 09:54 AM
Samantha Davault
Alexander Chandler Realty - Fort Worth, TX
Fort Worth, TX

Not only is the buyers letter pathetic, but it is a bit stalkerish and that was my thought before I even read your please be my date letter. 

Mar 09, 2011 02:44 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

It looks to me like the most important thing is how the letter is written. Whiney, Poor-me letters are a real turn off to most people, but a well written letter that appeals to the sellers desire to put their home in good hands can tip the scales.

Mar 09, 2011 06:23 PM
Liane Thomas, Top Listing Agent
Professional Realty Services® - Corona, CA
Bringing you Home!

Yes, this is a business decision for the seller, not a charity.

And thanks for the laugh this morning.

Mar 11, 2011 02:21 AM
Caroline DeVore, Stowe Vermont Lodging, VT Bed and Breakfast Inn, Vacation Homes
Stowe Meadows Lodge, Stowe VT Romantic and Luxurious Inn - Stowe, VT
Caroline DeVore | Stowe Meadows Lodge, Stowe VT

LOVE your blog....I think I can say that here.  Kinda like the "I love you" voicemail greeting you heard, but not really.  This is a great post that is so true it hurts.  I haven't gotten a letter like this one yet to "present" to a seller, but when it comes, I'll laugh and know what advise to give.   I lived in Houston 20 yrs ago and so many of your posts remind me of the good, bad and weird.  Hum...I feel a blog article coming on....   

Keep posting!

 

Mar 11, 2011 09:11 AM
clara Hahn
AgentOwned Realty - Mount Pleasant, SC

Letters can be good as long as they are professional and not mushy or ridiculous. Lowball offers? buyers have been pre-conditioned for that during the last couple of years - just as we look for Sales  in Department stores. It takes a lot of informing and educating our buyers right now.

Mar 14, 2011 02:55 AM
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

I'm not opposed to attaching a "Buyer resume", but that one was pathetic.

Apr 05, 2011 05:48 PM
Matt Robinson
Professional Investors Guild - Pensacola, FL
www.professionalinvestorsguild.com

Hey, you can't blame an agent or buyer for trying...but I'm with you.  It's a business, I run it like a business, and I just don't have time for the sob story.  Send over the offer, I'll present it, and we go from there.  I may care on a personal level, but in business, I leave the emotion at the office door.  Good post!

Oct 02, 2011 08:21 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Love the post! I think as a listing agent that buyer letters can be very problematic - what if someone loses a house because someone else wrote a letter and the losing buyer cries foul -

Apr 20, 2014 11:28 AM