This isn't the first occasion. More than once, I've impressed potential clients with the speed of the lead generation technology we're presented with at RE/MAX. When a consumer signs up on my website, a text message with the consumer info (name, phone #, email) is instantly generated and sent to my cell phone.
I call every lead back right away. And when I say right away, I mean within mere moments from receiving the lead. This morning a lead came through and I called the number that was registered. (Now, I've found, like I'm sure you have, that not all phone numbers are valid - but the vast majority are.) The prospect was still on my website!! Needless to say, she was impressed. I was able to quickly pull up the MLS and answer a couple questions about a listing she was interested in. After the usual qualification questions, we are meeting tomorrow afternoon to go look at the listing in question, plus a few others.
Online lead follow-up is critical. Some agents rack up prospects, but have no idea how to turn them into closings. I'm consistant with the follow-up process and take good notes within the lead generation system. Evey task is assigned a date to get back in touch by phone - never outside of 2 weeks, even if they're months away from purchasing/listing - and they are registered for my monthly eNewsletter and either the buyer or seller drip email drip campaign.
Even if they're months out, I want to maintain priority "MindShare" and make myself a resourse for the process.