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The Darkest Side of Real Estate

By
Services for Real Estate Pros with Nucazza LLP & Home Buying Evolution, & Family Abstract, Inc

I bumped into a Realtor friend of mine yesterday whom I hadn’t seen for a while. Like most conversations we started off by asking those ‘catching up questions’ like ‘how have you been’ and ‘how’s business’?

I immediately got the sense that she had had a few very hard months – she was wearing it on her face. That became even clearer when I saw tears appear in her eyes.

‘I can’t seem to catch a break’ she told me. ‘I have plenty of listings. As you know I’m a hustler when it comes to getting home buyers to work with me. I work so hard to come up with innovative solutions and bend over backward as far as I can to help my clients get into these homes. The problem is that during the past 3 months I have had 4 deals that have totally collapsed right before we got to closing. Nothing I could do about any of them. Circumstances just changed for the buyers and the agreements fell apart. Frankly, I’m not sure how much long I’m going to be able to stay above water.’

Sound familiar?

This is a woman that’s I’ve known for the better part of 20 years. She’s a go-getter. She understands this business and she really is an innovative thinker who puts together some really engaging web site for her listing clients and is always there for her buying clients. She’s also a true believer. She believes that the work she does can really make a positive difference in other’s lives. But now she’s running on fumes.

What angers me the most about her situation is that this is a woman who gets up every morning and works her ass off. She’s not sitting at home eating bon-bons and catching up her ‘soaps’. She in the trenches working hard hours doing everything she can to make it all come together and she stills need to rely on luck in order to make a living. It’s sad that somebody who works that hard is eligible for food stamps!

This situation just helps to reinforce my firm belief that the current model is broken. Real estate agents deserve to be paid for the work they do when they do it. Having to keep your fingers crossed all the time is a lousy way to make a living. Hey, here’s revolutionary idea – why don’t we find new ways to give home buyers the support they need without sacrificing the livelihood of the professionals who offer that support?

Yes, my friend has had few tough months and I wish her the best. Hopefully the next few months will make up for the past few but she has no guarantee even if she does the best job she can. It would be a shame to see a person with her skills and passion decide that she would be much better offer working the drive through window at a local fast food restaurant. But at least then she would be able to get paid for the work she does when she does it.

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Glenn Freezman
Nucazza LLP & Home Buying Evolution, & Family Abstract, Inc - Fort Washington, PA

J. Phillip, thanks for your considerably optimistic view of the present,i couldn't agree more.  I, however can not just accept that it is all bad so do nothing.  Revolt, Evolution and change are occurring all over the world, There is massive life altering history being made, are you thinking it cant happen in the areas you mention in the US? The only way to predict the future is to create it.

and Maria, the 20 year dichotomy between the average age of a buyer and their Realtor is proof enough that the industry is changing, its just the next evolution of real estate, it wont be for everyone and the change will take time but the consumers are consumer centric, more than ever, and its only just begun

Apr 15, 2011 01:20 PM
Rich Cotton
Rich Cotton The Waterfront Specialist EXiT Preferred Realty - Chesapeake City, MD
Waterfront Specialist Cecil and Kent Counties MD

Glenn,

I too have been in Real Estate for better than 20 Years. Is it tough today? Yes it is! Would i want to change the model....hell no. I have gone over a year without a sale...does that hurt ....yes. Did I have to change the way I worked....hell yes. We have to adapt to the changing market not change the compensation model. Adapt...Adapt...Adapt. We all have had to do this or.................work in a drive-thru!

Apr 15, 2011 02:04 PM
Glenn Freezman
Nucazza LLP & Home Buying Evolution, & Family Abstract, Inc - Fort Washington, PA

Erica, my point exactly, i want to be part of the parade not watch it go by.  Nothing is going to be easy, nor should it be, that time already came and went for our generation. 

Apr 15, 2011 02:14 PM
Glenn Freezman
Nucazza LLP & Home Buying Evolution, & Family Abstract, Inc - Fort Washington, PA

Rich, are you saying that your "Adapting" to living without being paid and your willing to fight for it?  There will always be plenty of home shoppers to go around but the home buyers are a whole new breed that we are just beginning to understand.  All I am asking is what is so wrong with offering a choice?  A PAID choice?

Apr 15, 2011 02:20 PM
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

Yup it's broken all right, and it's tough for some.  Have you invited your friend to blog?  Maybe get some exposure?? 

Apr 15, 2011 02:32 PM
Tony Passmore
Exit Realty Welcome Home - Big Bear Lake, CA

Glenn, firstly lets not make assumptions.  I totally agree that working for free 75% of the time is ridiculous, and while the idea of a working contract on a pay as you go term would be nice; that requires a serious amount of cooperative effort on the parts of everyone, including consumers.  Would I support such a movement?  ABSOLUTELY!  Is it realistic to expect that dramatic a change to come quickly and without a lot of kicking and screaming from all of those who benefit from our work for free?  Probably not.  Regardless, it is a great concept, and I would love to see it come to fruition. 

Apr 15, 2011 03:20 PM
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA

Glenn:

I think your idea of being paid for the work we do is a grand idea.  Unfortunately our customers are so used to our providing services for them without our being paid until the close.  It will be a difficult task to convince them we our using a new model now and it will benefit them.  I am all for the ACRE model. 

 

By the way, whats with the wholesale designer brands, #52.  How did they join our chat?

Apr 15, 2011 06:39 PM
Anonymous
John Fennessey

Glenn, I dont see the model changing.  Given that, agents need to have a business plan to protect themselves.  That includes insisting on pre-qualified buyers, buyer agency, having some other part-time source of steadier income for piece of mind and groceries, like BPO's, rentals or other real estate related income or even non-real estate, and financial discipline when the checks do come in so set aside for the lean months. 

An al la carte menu of services which we charge for when others are doing it for free will eliminate your buyers real fast. Even if you offered that whatever they paid to you as they went along as a credit back to them at closing, I dont think its worth the sales pitch to try to get them to pre-pay anything  and then defend keeping the money when they turn the guns against you for not finding them "the" house.   Best to work only with pre-approved clients if you find yourself wasting too much time and gas for nothing.  Improve your odds and conserve your time. Also, Having that second source of income is also a good way to stay out there and generate new business for real estate.

Your friends story touches us all.  Being exclusively a full-time realtor carries both reward and risk.   Everyones situation is different.  Some have spousal incomes, retirements, some do not.  We all need more than hope. We need a budget we can count on.

 

 

Apr 16, 2011 12:08 AM
#53
J. Philip Faranda
Howard Hanna Rand Realty - Yorktown Heights, NY
Associate Broker / Office Manager

I hate to sound pessimistic, but my point is that no fix to the industry will work if we can't get some stability in the economy. Many times, the cure is worse than the malady. There is now talk of killing 30-year fixed mortgages, the mortgage interest deduction, and many other things that were never part of the problem. 

Apr 16, 2011 02:25 AM
Glenn Freezman
Nucazza LLP & Home Buying Evolution, & Family Abstract, Inc - Fort Washington, PA

Carla, thanks I did do that, and some other peeps also suggested that. 

Apr 16, 2011 03:50 PM
Glenn Freezman
Nucazza LLP & Home Buying Evolution, & Family Abstract, Inc - Fort Washington, PA

Tony, we are in search of people to help spread the Nucazza message. The beauty of our company is that it doesnt sell anything.  We are simply an educational learning center looking to help effectaute a positive change for Reators and the home BUYERS. 

Apr 17, 2011 04:16 AM
Glenn Freezman
Nucazza LLP & Home Buying Evolution, & Family Abstract, Inc - Fort Washington, PA

J. Philip, I am of the opiniion that, If we let the forrest burn, we would have been mucg better off, three years later.  We are chasing change, we need to create it.  I appreciate you.

Apr 17, 2011 05:58 AM
Glenn Freezman
Nucazza LLP & Home Buying Evolution, & Family Abstract, Inc - Fort Washington, PA

John, my interest lies in the exploration and effectuation of whatever can positively change our industry.  One particular model allows the borrower to eliminate the agents risk by prepaying for the Realtors services, whether or not they buy a home and receiving the reward of the buyer commissions.  its not a contingent and its not a deposit, its a put your money where your mouth is.  it differs the shoppers from the buyers.  It's just another choice. I appreciate your great comment and your opinion. 

Apr 17, 2011 06:03 AM
Glenn Freezman
Nucazza LLP & Home Buying Evolution, & Family Abstract, Inc - Fort Washington, PA

John, if a buyer was willing to pay you, for instance, $150.00 per hour or task, as much as they pay their doctor and dentist with 12 years of medical schooling, would you accept it?  Everything changes over time, i am not looking at changing an entire industry, just asking why, If a buyer is willing to pay and take your risk out of ever working for free would you reward them with your commission?

,

Apr 17, 2011 10:06 AM
Glenn Freezman
Nucazza LLP & Home Buying Evolution, & Family Abstract, Inc - Fort Washington, PA

Evelyn, it is a simple shift of risk, the buyer takes on all the risk of a realtor ever working for free, then recieves the reward of the buy side commission.  and why not, his/her realtor has already been paid. 

Apr 17, 2011 10:08 AM
Roger Johnson
Hickory, NC

I'm short on time here, but a previous comment said that we were "salespeople"  In today's real estate setup, we are NOT salespeople.  We are consultants.  We represent either the buyer or the seller.  If I was a salesperson, the only thing I'd represent is the sale.  The only thing I have to sale to anybody is my service to them.  If they hire me, my job is to best represent their needs and interests.

Apr 19, 2011 03:29 AM
Mollie Wasserman
Your Move Made Simple - Framingham, MA

Well said Roger! I realize that old habits die hard but let's think about it - a salesperson's primary job is moving the "inventory". But starting in the 90's, our state and national associations told us that our primary role was to act as a fiduciary, advising, and acting in the best interest of the client that we represent.

Unfortunately, even though our primary role is that of a consultant, we are still primarily paid to sell product. In my book, The End of 6%, I call it an identity crisis - we are asked to represent the client yet are sill paid to move the inventory. It just doesn't make sense and more and more consumers see the services we render and how we are paid as a conflict of interest.

Apr 19, 2011 04:02 AM
Glenn Freezman
Nucazza LLP & Home Buying Evolution, & Family Abstract, Inc - Fort Washington, PA

Roger and Mollie, feel free to carry on, :) 

Roger, please continue to monitor and comment, even if short on time.  I am happy that your short on time by the way!  Hope all is good.

Mollie, Your book is spot on and should be a must read in Real Estate classses all over the US>

 

125 years of Arcaine Tradition!

Apr 19, 2011 05:13 AM
Anonymous
Liz Hensley

What else can I add that no one else has said?  With the price of gas reaching and surpassing $4/gallon, it becomes even more necessary for us agents to qualify a buyer or lease candidate before going out the door.  Unfortunately, not all people adhere to the honesty is the best policy, and will tell a hungry realtor what they know to say in order to get our free services.  The longer I'm in the business (4 years) the more I'm finding out, other agents are already employed with mainstream jobs and handle real estate on the side.  Does that make them a full-time realtor, or a full-time employee?  Trying to make ends meet, pay all the monthly obligations, and rely on the fickleness of people's motives and reasoning, is challenging to say the least.  Tell your friend, she is not alone, and branching out into other avenues or part-time supplemental incomes is what we're going to have to do, until we can change consumer awareness, as well as back one another with a fee-for-consulting business model.

I've said it for awhile - we are professionals just like attorneys, doctors, dentists and the like who are paid for consultative work.  It's high time our industry and associations started supporting the fee-for-service business model too.

Thank you for writing your article and sharing it with the rest of us.

Apr 28, 2011 06:56 AM
#64
Glenn Freezman
Nucazza LLP & Home Buying Evolution, & Family Abstract, Inc - Fort Washington, PA

Liz, I believe I read the magic words.  "As well as back one another for a fee-for-consulting business model.  Have you visited the Nucazza site or the Accredited Consultants of Real Estate Site yet?  The days of competing with 960,000 realtors to work for free is insane.  Everyone looks to gain an edge by giving something else away for free, which in the beginning is remarkable, but then everyone does it and it becomes just another expense.  We will continue to effectuate change for the better for both the realtors and the buyers they work with.  I sincerely appreciate you commenting on my blog.

Glenn

 

Apr 28, 2011 07:41 AM