Buyers and Sellers Beware Your Use of Social Media

Reblogger Dan and Amy Schuman
Real Estate Agent with Howard Hanna Real Estate Services

We are big advocates of privacy and discretion not only for us agents, but for our clients as well. Here's a great post from our friends to the south, Liz and Bill Spear who share some very important information regarding the use of social media ( or misuse ) by sellers and buyers.

Original content by Liz and Bill Spear SAL.2002007747

InvestigatingBuyers and Sellers Beware Your Use of Social Media

Facebook, LinkedIn, Twitter and a host of other platforms have connected us in ways our parents would have never dreamed of!  Immediate connections and sharing of information, and maybe some info we'd just as soon NOT know!

But in all that sharing of information, you need to consider that it's just not your friends who might be looking, especially if you're in the midst of buying or selling a home!  Depending on your privacy settings, you might be sharing information that will actually harm your negotiating position. As agents, we're always mindful that our social output affects both ourselves and potentially our clients.

If you're a seller, your name is EASY to find on public records searches, and depending on whether the residential property disclosures are online with the home, the buyers won't have to look far.

And it's easy for the buyers to check LinkedIn,, Facebook, etc. to look for leverage. DID work for Company X who just announced 500 people being laid off?  Facebook status update about how excited you are to move to San Antonio?  Perhaps a court search indicates that a divorce is imminent?  Obviously some of these things you CAN'T control, but it's a small world and getting smaller fast.  You never know when one of your 237 Facebook friends may also be friends with your prospective buyer and tipping them off to what's going on with you!

And the buyer, well they get the benefit of a little more privacy UNTIL the offer is written.  And unless their name is along the lines of John Smith, the seller can now check them out in the same way....we know it happens, because during a recent deal our seller knew the buyer's occupation and where they were moving from.

So if you're looking to buy or sell a home, you might want to self-censor your social media involvement until you're through the process.  Your real friends will understand!

You just never know who's reading!

Serving Warren County's residential real estate needs,
Liz and Bill aka BLiz

The Liz Spear Team
Elizabeth & William Spear
RE/MAX Elite
Two locations: Lebanon & Mason, OH
Office direct: 513-248-3660
Liz direct:  513-265-3004
Fax: 866-302-8418

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Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Dan and Amy, Thanks for the reblog, much appreciated!

Apr 18, 2011 10:31 AM #1
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

This is excellent advice!

Apr 18, 2011 11:06 AM #2
Dan and Amy Schuman
Howard Hanna Real Estate Services - Solon, OH
Luxury Home Specialists

Bliz - Our pleasure, this is an important topic.

Sea To Sky - We coudln't agree more.

Apr 19, 2011 07:02 AM #3
Ken Barker RealtorĀ® GRI, E-Pro Certified
Dilbeck Real Estate - Burbank, CA

Dan and Amy - Great re-blog. I am going to catch up and go over to BLIZ who I subscribe to also but I just missed.

It is scary out there. When I got my smartphone, I deleted my FB off.

Apr 19, 2011 04:00 PM #4
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