Active Rain/Kodak Challenge - All about flyers…

As stated in a previous companion blog What's in a yard sign?  I tend to have quite a few condominiums and coops for listings.  Although I have houses as well, condos represent a specific problem.  One unit can look like a million other units if you are not careful.  The last thing you want is for the buyer to remember the unit as one giant YAWN!  

Flyers need good photos...

So in this case - flyers for buyers are left in the unit as something they can take away with them and remind them of what made the unit I am listing so "special."  In general that means photos!  Good photos which display the units best and most unique features.  One buyer told me that after a day of hunting - it was the photo in the brochure cover that I have posted  that won her over to the unit.  She had been in and out of so many that they started to blur. But the brochure reminded her how much she liked that unit.  Two days later she made an offer.

Going beyond the flyers to the next level…

But there are just so many photos you can include on a flyer.  So for each listing I buy a domain name and put up a post with MORE photos and a link to still more photos on Picassa.  The page also includes a video and  a map of the area, if relevant a walk score tile  and a short blog about the immediate area including stores restaurants and general lifestyle.  I also have a small section for the cost of living including things like taxes and mortgage payments at prevailing interest rates.  The page is very complete and is one-stop shopping for that listing.  I have now added a QR code on the flyer that leads to the site.   This way - the public can access the page and all the other photos linked to the page in  any way they choose.

I have found that this seems to work very well.  Almost everyone has access to a computer and these two methods of


I am writing this post as an entry to the ActiveRain/Kodak Sign/Flyer Challenge and have a chance to win the Kodak ESP 6150 All-In-One Printer and ink!