Business Networking Tips

There are hundreds, maybe thousands, of business networking books available today, and each one offers “proven” strategies or best practices on how to make the most of it. Some call it an art, some see mastering networking as a science, but all of them see it as an essential element of business in today’s world. For me, I see it as the best opportunity available to surround myself with like-minded business professionals interested in sharing and growing in the years ahead.

Over the years, I’ve tried a lot of different techniques, but here are the two essential networking rules I swear by. The first is consistency. I’m always a member of at least two groups that meet face-to-face on a regular basis. The other rule I try to follow is diversity. Whatever networking groups or events I physically attend must have a variety of business professionals involved, not just mortgage or real estate professionals. By following these two simple rules, I’m assured a continuous opportunity to meet and hopefully connect with the best and brightest business minds in the community – especially if you keep the following strategies in mind:

1. Help Others Succeed – I believe that the best way to make a meaningful connection with other professionals is to help them solve their problems and to reach their goals. While some look to find the “center of influence,” I find being the center of influence provides more opportunities to create and strengthen relationships.

2. Honor the Event – While networking can occur “anywhere,” I feel it’s important to network in a way that’s appropriate and aligned with the function itself. If you’re attending a seminar or luncheon with other professionals, your conversations will be much different than if you’re at a wedding or a town hall meeting. Let’s face it, sometimes the best way to network is not to “network” at all.

3. Explore all Media – While consistent face-to-face networking is important, don’t discount other forms of networking. The Internet has changed the meaning of community, and sites like Facebook and LinkedIn, or sites for blogging or message boards are valuable tools we should definitely utilize on a regular basis.

Well, those are my networking strategies that have gotten me this far. If you have any strategies you think I should add to my list, give me a call.