As inventory for the real estate market continues to grow, more realtors and sellers alike are calling upon the services of a professional home stager. Realtors have begun to use Home Staging as part of their marketing strategy which is very wise. But I am still finding that while the popularity of Home Staging has grown, many sellers still do not fully understand what the home stager will set out to achieve when staging their home.
Let me help you try to understand what Home Staging IS and IS NOT!
HOME STAGING IS NOT INTERIOR DECORATING
1. Many homeowners seem to confuse the two. As professional home stagers we will stage a room to enhance the selling features of the room. For instance, if there is a fireplace in the room but it is not the focal point of the room, the home stager will arrange the furniture and/or accessories to draw the buyers eye to that focal point of the room which is the fireplace.
2. When I stage a home I may not necessarily be concerned with dressing every window or filling up every nook and cranny with some sort of decorative item or book or basket. I stage a home to show the buyers the space and how they can arrange the room, I don't stage it to show off your accessories or furniture. Buyers will buy your space/home, NOT your furniture.
HOME STAGING IS NOT JUST DECLUTTERING
Too many sellers think that by simple removing a few items their home is NOWdecluttered and therefore will appeal to many. Home Staging goes way beyond decluttering. While decluttering is an ABSOLUTE MUST and very good to do, it is just the BEGINNING of having your home staged.
HOME STAGING IS NOT JUST REARRANGING FURNITURE
Too many sellers are trying to stage their own homes based on the little bit of knowledge they have picked up from watching HGTV or surfing the internet. Last week I went to stage a home and the clients had moved their furniture into what they felt was a suitable arrangement. If they were going to be living there then I agree the arrangement would have worked. But because they are selling this arrangement was too closed in and did not open up to the kitchen area which was the selling feature of the home. When you have a GREAT ROOM that includes a large family room and kitchen, then you need to stage it as ONE BIG WELCOMING COZY ROOM. A professional stager is trained and has the eye to accomplish these tasks.
HOME STAGING IS the art of professionally preparing your home for sale
HOME STAGING IS about creating a mood and ambiance in the home that will make buyers say, I WANT TO LIVE HERE
HOME STAGING IS about depersonalizing the home and "decorating" the home to appeal to a wide number of buyers, both MEN and WOMEN
HOME STAGING IS about neutralizing the home which means no flowery wallpaper or dark paneling or lime green carpets
HOME STAGING IS HARD WORK and Sellers need to realize that they don't need to accomplish this large task on their own.
I have seen this scenario time and time again. Most sellers are so overwhelmed with the amount of packing and decluttering that must be done prior to staging that they don't know where to begin. When my team and I enter the property we give them a gentle nudge in the right direction and before you know it, the work is completed. Working together as a team relieves so much stress.
HOME STAGING IS for occupied homes, vacant homes, new homes, older homes, large homes, small homes, lower priced homes and multi million dollar homes.
HOME STAGING IS FOR EVERY HOME AND IN TODAY'S MARKET EVERY HOME THAT IS STAGED WILL REAP THE REWARDS.
For an initial consultation, please call ReStyled to Sell Home Staging @ 732-995-3425
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