This is a post that makes alot of sense, especially in today's market. We all need to plan how we are going to secure listings and then market them. Planning is critical.
Returning to work after a long weekend and a major holiday is sometimes a difficult task. Once a routine is interrupted, it’s often difficult to establish that same schedule and blend back into the fold.
There was activity at our listings over the long weekend, and the penthouse condo is pending with a September closing. Yes, we are now working on our September transactions. July has 18 closing for the team and August has 10 closings at this time. We will need to add a few to August and continue to work on September and October.
This is the benefit of having new construction. The resale properties close within 30 to 45 days and the new construction will start to fill the fall months with 90 to 120 day closings. Do you work on filling in the gaps during the year with resale properties? Solely selling new construction leaves voids during the year. One needs to fill those voids with resale properties.
Do you plan for your inventory? Do you market for a certain minimal number of resale properties? Do you have new construction to secure a spot on your closing chart for future months? It’s always a secure feeling to know that there are closings in the distant future.
Stress is seeing a blank month. Plan your inventory. Think about your next subdivision. You must continually market for resale properties that will replace the newly pending sales. Proper marketing requires a game plan. Proper execution of that marketing plan will prevent those months that are void of transactions.
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