New agents who haven’t formed many habits yet, are starting the bad habit of preferring to surf the MLS and virtual tours for their market knowledge, instead of getting to know neighborhoods in the market area. In my opinion, the time savings is undermining their long-term market understanding and success. Consumers now have access to most of the information we do and see the same photos and virtual tours.
If you are not previewing, you need to ask yourself this question: what is your value added difference to financially pre-approved purchaser who knows the neighborhood market as well or better than you do since they have probably driven by every home of interest?
Do you still preview? Is it worth your time?
Dave Rosenmarkle
Broker Owner
Highland Realty
(703) 538-2566
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