A Home Stager Should Act as a Conduit Between a Client and Their Realtor

A Home Stager Should Act as a Conduit Between a Client and Their Realtor

As a professional home stager in Morris County, NJ, I work with several Realtors preparing their client’s home for the market. One of the most important aspects of my job is using diplomacy, tact and compassion when conveying what needs to be done prior to putting up the For Sale sign. 

Instead of just giving the client a list of issues needed to be addressed, I accompany it with an positive explanation as to why we need to make the changes. Keep in mind that we all treasure our “things” and one man’s junk is another man’s treasure - that is true for all of us.

When you give an explanation of why you are suggesting changes, clients get it, and don’t take it as a personal attack on them and their home.

Never forget, selling is a very stressful time and it’s part of our job to reduce the stress of our clients and work with the Realtor.  

The following are examples of how you can defuse a negative connotation when discussing changes and updates:

Take down heavy drapery so the sun shines in and shows off your beautiful windows.

Remove extraneous furniture so people can view your home’s architectural features with fewer distractions.

Update hardware and lighting – it's a relativily easy and inexpensive fix that will make an already good room stand out and look great.

Paint the walls neutral and/or remove the wall paper so it will appeal to a broader audience.

Pack up personal collections and photos so potential buyers can visualize themselves living in your home – this is a psychological tip.

Remind your client that nobody lives in perfectly clean, staged home, but they show better, thus you will receive more foot traffic and offers.

While your decorating style looks great, you want to neutralize the décor to appeal to the masses.

All of these explanations help the seller to understand why they need to make changes to their home, that it's not personal, and after positve feedback they become much more receptive to making necessary fixes that  will make their home stand out from the competition.

Preparing a home for the market isn’t personal; it’s a marketing strategy used to sell homes which benefits the seller, Realtor and home stager - a trifecta if you will.

Home Staging Morris County - Kristine Ginsberg

Elite Staging and Redesign (201)602-2562

You have 90 seconds to make a great first impression once your home goes on the market. Consult a Morris County professional home stager serving Union, Essex, Sussex Counties for that competitive edge so your home stands out from the competition, selling faster and for top dollar!  

 

Elite Staging and Redesign offers home staging services to North Jersey homeowners, real estate agents, banks, builders, and investors in preparing homes to stand out in today’s real estate market. For a consultation on vacant staging, lived in homes or interior redesign projects call Elite Staging and Redesign.

We will use proven home staging techniques to create warm, inviting, updated spaces that will appeal to the masses. In today's competitive market, every home can use an edge. For a free home staging proposal, call us today at 201-602-2562.  

Home Staging Website: Elite Staging and Redesign

Morris County Staging Before/After pictures: Portfolio

Email: Kris@elitestagingandredesign.com