He said to me, “I didn’t know you were still in Real Estate”… When he sold with another agent…
Oh boy oh boy… Have you ever heard this line? One of your past clients, or friends, or SOI saying that they didn’t use you, because they thought you were no longer in the business.
At first you think they are lying, and making up some line to feed you… Like with a guy says that his wife did something without him knowing trying to pass along the blame to someone else when in reality it was his choice not to use you.
Or you thought they used a listing agent that promised them the world when it comes to getting the house, getting a discount, getting a rebate or just getting something that they think you couldn’t provide…
No, I am not talking about situations like this… I am talking about a real life person honestly thinking that you left the business… That you no longer sell real estate and got out of this line of work. That you gave up on this real estate experiment and re-entered civilian life.
The old saying, “Out of sight, out of mind” sooooooo works in this scenario.
We do this job, and enjoy it. It is our occupation, our livilehood… So why do we play the secret agent?
I was selling real estate for years, and became a manager of a local real estate office about 10 years ago… I grew the office to close to 200 agents, and it was successful, growing and profitable. About 2 years after joining and growing that successful office, I ran into one of my old clients. At this point, I was no longer selling real estate, just leading. He was a teacher at my local high school (Cupertino High School)… He was really happy to see me, and in the course of the conversation, he asked if I was still in Real Estate…
If I was still in real estate… ???!!!?!?!?!?!!?!?! Me? Still in real estate??????!!!?!!
Goes to show you, no matter how successful you are… No matter how smart you are… No matter how cool and awesome you are when it comes to real estate… If you forget to tell people that you are actually in the business, then they will forget.
It is not up to them to remember you! It is up to you to consistently remind them…
-Chris Alston
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