Bay East Association of REALTORS® Partners with ReachFactor to Go Beyond Agent Ratings

Bay East Association of REALTORS® announced today a partnership with agent reputation innovator ReachFactor to help its agents showcase their performance, shorten sales cycles, and generate high quality inbound leads for free. ReachFactor will be integrated into Bay East’s intranet and become available to members in October, 2011.

ReachFactor is a patents-pending technology that allows real estate agents to display factual information about their client reviews, current activity, and/or peer network strength so consumers can find them and make a quick, anxiety-free decision. The technology requires almost no work on the part of the agent.

“ReachFactor presents a very unique way agents can engage consumers and improve their business,” states Tricia Thomas, CEO Bay East Association of REALTORS®. “ReachFactor is a comprehensive agent rating system — agents can use whatever facets of the system they feel showcase their strengths best and ReachFactor automates much of the outreach.”

ReachFactor’s expanding feature list allows agents to:
• Collect and display verified client reviews
• Automatically showcase screenings, showings, open houses, and other daily activities
• Demonstrate the size and ‘reach’ of their marketing network
• Connect with consumers through social media and search

“Our partner program has arrived and we’re excited that Bay East Association of REALTORS® officially kicks it off,” states Suresh Srinivasan, CEO of ReachFactor. “I feel strongly that we and REALTOR® Associations share a common goal, which is to satisfy an unmet consumer demand for information, but do it by empowering brokers and agents with a system that fairly credits them for all their hard work. We look forward to partnering with real estate organizations around the nation.”

About Bay East Association of REALTORS®
Since 1947, the Bay East Association of REALTORS® has been providing association and MLS services to real estate professionals in the San Francisco East Bay. Agents, brokers and appraisers who belong to the Bay East MLS have access to comprehensive property information for homes in Castro Valley, San Lorenzo, San Leandro, Hayward, Newark, Union City, Fremont, Sunol, Pleasanton, Dublin and Livermore. Serving over 5,000 MLS users, the Bay East Association of REALTORS® offers, education programs, professional development, and emerging technologies that enable agents and brokers to provide quality real estate service.

About ReachFactor
ReachFactor is a patents-pending reputation platform for use by real estate agents to build a bona fide reputation and engage more buyers and sellers. Prospective home buyers and sellers who browse real estate agent profiles on ReachFactor are rewarded with a rich, facts-only database of client reviews, activity metrics, and summary of the marketing strength of real estate agents around the nation. ReachFactor was launched in September 2010. For more information, visit: www.reachfactor.com