Should You Market to Renters?
So should you or shouldn't you market to renters?
My business partner, Belinda and I had this discussion lots of times about going after renters. So we are going for it.
Does anyone out there have a success story to pass on to us?
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Should You Market to Renters?
Do renters eventually turn in to homeowners?
Some people rent because they can’t qualify for a mortgage and therefore cannot buy a home. Others rent because they don’t want to take on the responsibilities of home ownership. And then there are those who are saving up to buy a home.
I have recently run in to a few renters who are renting at a luxury apartment complex where they only require a three month commitment. The rents average between $1400-$1900 per month. With today’s low interest rate, that rent payment can easily translate into a nice mortgage payment.
My business partner, Will and I just ordered some fancy rental postcards to send out to these folks. Even if we only get one buyer out of this effort, it will be well worth the effort and expense.
This may not be the perfect time of year to begin a marketing campaign, but if we continue to send information to the renters over the next six months, it may result in extra business this Spring.
As my old real estate broker used to tell me, the real estate gods smile down on those who do something. You won’t generate business by sitting at your desk waiting for the phone to ring. So here we go!
Belinda Spillman
Cornerstone Homes Realty
Metro Brokers Marina Square
(303) 884-2026
www.BelindaSellsColorado.com
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