Who Needs a 2012 Marketing Plan?

Commercial Real Estate Agent with Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach 0516472

Who needs a marketing plan....You do!

Actually, every business owner needs to have a marketing plan.  This is especially true for solo practitioners, real estate agents and/or small business owners.  Marketing plans are important because they keep you focused on developing and deepening client/customer relationships.This is something that often goes overlooked during the day-to-day world of commerce.

Here are four reasons why a marketing plan is important:

1.  Having a marketing plan forces you to think about attracting new customers/clients.  In most companies, marketing is not a discipline that is given a great deal of thought.  Many times, attendance at networking events are the only marketing-related activities that take place.  Developing an actual marketing plan forces you to think about who you want as a customer/client and how you will attract them.

2.  A marketing plan will keep you on track.  If you want to know how to get somewhere you need to follow a road map.  A good marketing plan will serve as a road map that will lead you toward achieving your business development goals. It will also bring you back on to the right path when you get off track.

3.  Writing down your marketing plan will commit you to working on client acquisition.  Everything we write down seems to magically happen.  This is the power of a psychological commitment.  Committing your marketing plan to paper will help cement this commitment in your mind.  Since action follows commitment, your plan stands a better chance of becoming reality if it is in writing.

4.  A  marketing plan helps you keep a record of things that work...and things that don't.  Most of us operate under the trial and error philosophy.  We try something and if it doesn't work, we don't do it again.  This only makes sense if you give something a 3 to 6 month commitment to implement so you can measure results, test different media and work toward your profit margin.  Doing something half-hearted and claiming it didn't work is not really giving it a fair shot.  Creating a marketing plan, executing it and comparing the results of your actions to the desired results (outlined in the plan) will be valuable in determining which marketing tactics you should implement in the future.

If you are someone who would like a free Marketing Strategy session to see how to get your business plan on paper, feel free to contact me at Eileen@MeetEileen.com and we will schedule a session for next week.

Have a Happy New Year!

Posted by

Currently, an Associate Broker with Trans State Commercial Realty in Fort Lauderdale, Florida specializing in Florida Probate Real Estate, Hotel acquisitions and Land acquisitions.

Eileen Burns, Authored  The Ultimate Sales Success Secret- South Florida Edition  





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go to RealEstateFaster.com & get 20 Listing Appointments per month
Real Estate Faster - Los Angeles, CA

Great tips on marketing and how a great plan keeps you on track! Best wishes to you for 20121

Dec 31, 2011 08:05 AM #1
Krista Abshure
Fathom Realty - Fuquay Varina, NC

Great post on why it is so important to have a marketing plan!  I know I didn't have one for many years, but am grateful that I do now!

Dec 31, 2011 08:19 AM #2
Pat Champion
Coldwell Banker Camelot Realty - Mount Dora, FL
Call the "CHAMPION" for all your real estate needs

Wonderful post and valuable information for any business having a marketing plan and setting goals is essential for any success.

Dec 31, 2011 08:28 AM #3
Robert Vegas Bob Swetz
Las Vegas, NV

"Happy New Year 2012" from Vegas Bob & Family in Las Vegas Nevada ... ;o)

Dec 31, 2011 08:33 AM #4
Eileen Burns
Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach - Fort Lauderdale, FL
FL Probate Agent, Hotel & Land Specialist

Thanks Deven the young savvy entrpreneur from LA

Krista amazing things happen when your subconsious has a road map of your dreams

Pat a seasoned professional who recognizes nuggest of gold

and...Bob you keep us smiling year long!

Happy New Year my AR friends and much propserity in 2012

Dec 31, 2011 08:38 AM #5
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Great tips on a plan.  Ron and I want to wish you an outstanding 2012 in all your endeavors, and also some wonderful surprises...A

Dec 31, 2011 11:42 AM #6
Eileen Burns
Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach - Fort Lauderdale, FL
FL Probate Agent, Hotel & Land Specialist

Thanks A - cant wait for the surprises...so exciting.  Are you planning a trip east?  May you and Ron continue your seek and sort mission to attract the right people to deliver "The Language of Luxury" message and actions necessary to become part of the fold

Jan 01, 2012 06:05 AM #7
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Eileen Burns

FL Probate Agent, Hotel & Land Specialist
HowTo Acquire Real Estate Property With Your IRA accounts!
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