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Where do YOU want to go today?

By
Real Estate Agent with Remax First Realty II 0790808

2012 brings with it some high expectations - can't get any worse, right? Doing well in 2012 is going to require some goals, and some SMARTS.

Goals must be SPECIFIC. That is, "Be happy" or "Make more money" are not so much goals as wishes. "Increase my income by 50% in 2012" is a specific goal. "Spend 4 mornings a week prospecting" is a specific goal. If you don't know exactly where you're going, how will you know when you get there?

Goals must be MEASURABLE. "Have more appointments" isn't as measurable as "Have 3 listing appointsments per week" or "Show 10 properties this week." 

Goals must be ATTAINABLE. "Triple my income" is a great idea, and who wouldn't love that, but is it achievable? Increases of 20-50% might be more reasonable, depending on your market area.

Goals must be REALISTIC. I know I'm never going to spend 10 hours a day prospecting, so setting it as a goal is unrealistic. Spending 10 hours a week, on the other hand is perfectly realistic.

Goals must be TIMELY. To be accountable to reach your goal, you need to set a deadline. Perhaps you'll spend 10 hours a week prospecting for one year. Maybe your goal is to call four past clients per week to ask for referrals. 

Whatever your goals are, make sure they're SMART!

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~ Wayne & Jean 

Union County, NJ - a great place to live and work!

If you're looking to buy or sell a property in Union County, call us at 908-917-4189 or email TeamZuhl@gmail.com.

 

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All opinions, information and data provided is deemed reliable but is subject to errors and omissions. Not intended to solicit other Brokers' clients. We cooperate with them fully. 

Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

The S-M-A-R-T criteria for checking our goals out is a good one Wayne and Jean. Great post.

Jan 07, 2012 03:29 AM
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Hi Wayne and Jean,

Goals need to be built and written in November

Refined and reworked in December.

Then fully implemented in January.

Good post

Phil 

Jan 07, 2012 04:13 AM
Anthony Daniels
Coldwell Banker - San Francisco, CA
SF Bay Area REO Specialist

Writing down goals is the best set of directions for getting there.

Better yet, plug it into your mobile phone using a "notepad app".  The same way you would prepare your "virtual shopping list".

This way you can be greener about it, as goals do change during the journey and maybe save a few trees in the process.

Jan 07, 2012 07:31 AM
Lisa Dunham
Alexandria, VA
Associate Broker, Alexandria Virginia Real Estate

Nice post Wayne and Jean!  I agree that every component of the SMART goals you have outlined is necessary in order to achieve our goals.  Thanks for your creativity in reminding us of how to reach the next level of success.  All the best to you as you move forward with your goals!

Jan 07, 2012 12:16 PM
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA

Wayne adn Jean:

You stated the basics in goal setting.  The goal standard is easy to set down, but Oh, so difficult to achieve.  It takes work, commitment and constantly reviewing your goals to be sure you do what needs to be done to achieve those goals. 

Jan 07, 2012 04:24 PM
Michael Murphy
Bienvenidos Real Estate - Parksville, BC

Good post to start of the year

Jan 08, 2012 02:17 AM
Jimmy Phan
KELLER WILLIAMS REALTY IN MOORESVILLES, NC - Hickory, NC
Phan real estate group in hickory

Wayne and Jean

thanks for reminding us the old and only way of goals that work.

back to the basic that it is.

nothing will be accomplished without goals ....SMART GOALS

best 12

jimmy phan

Jan 08, 2012 02:47 AM
MaryBeth Mills Muldowney
TradeWinds Realty Group LLC - Braintree, MA
Massachusetts Broker Owner

Specific   Measurable  Attainable  Realistic  Timely   - wow SMART GOALS for 2012!

Jan 08, 2012 03:04 AM
Linda Gurtel, CRS
Coldwell Banker Residential Brokerage - Glastonbury, CT

I have been building my business plan on SMART for the last few years and it helps.  I appreciate you giving it more meaning.  Good luck and hope your 2012 is very successful.

Jan 08, 2012 03:38 AM
Woody Edwards
First Choice Realty, Inc - Chesterfield, VA
A Realtor® Who Answers His Phone!

I have never been a big fan of goals or even New Years resolutions.  You fell terrible when you don't succeed with them.  I like Hella's (#3) idea of "projects" with a timeframe, then reevaluate!

Jan 08, 2012 04:01 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

My suggestion is to make goals that are up to you, not up to others.  A Goal of 10 contact calls per day is something you have control over.  A Goal of 5 closings a month is beyond your total control, but those 10 calls per day might get you 5 closing per month.

Jan 08, 2012 04:41 AM
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

I plan to survive another challenging year.

That is my minimum goal. What I really need is a plan that will bring that goal into reality. The devil really is in the details.

Jan 08, 2012 05:06 AM
Raymond Denton
Homesmart / Evergreen Realty - Irvine, CA
Irvine Realtor®

SMART and I don't mingle well.  In 1996 I learned man is the only animal that doesn't go to bed when tired, and doesn't wake up when fully rested.  So I took off my watch, and let my body be more of a guide, and part of what happened was to stop documenting goals.  Instead of writing them down, I keep them in my head, and continually work towards them.  My personality type is "project" oriented, so that format works better for me.

 

Jan 08, 2012 05:42 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

This is a great post and the basis for getting RESULTS.  Your goals must be smart and yes they must be YOURS.  I call that WHYSMART.

Remember to make a dashboard and check it periodically which could me daily but no less than weekly.  Adjust accordingly.

Make your goals reality.

Jan 08, 2012 07:35 AM
Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Wayne & Jean Marie,

Just one more bite, right? And then one more bite after that ....

 

Jan 08, 2012 12:58 PM
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

I like to set short term and long term goals, so that there is a feeling of accomplishment along the way.

Jan 08, 2012 02:09 PM
Sylvie Stuart
Realty One Group Mountain Desert 928-600-2765 - Flagstaff, AZ
Home Buying, Home Selling and Investment - Flagsta

SMART goals are obtained easier. I also like to make daily, weekly, monthly and yearly goals each week to see how I'm on course or getting off course some and then can re-adjust

Jan 09, 2012 12:05 AM
Kate Akerly
Kaminsky Group - Manhattan Beach, CA
Manhattan Beach Residential Sales

It helps to write them down as well.  We created a document with all of our goals for the year and reviewed it in a formal meeting.  We then broke it down by priority and timeframe.  The goals that are immediately relevant go up on a white board in my office so I'm reminded of them every day.

Jan 09, 2012 08:39 AM
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Wayne and Jean great post and timely on goal setting!  Thanks!

Jan 09, 2012 11:50 AM
Murray Scotton
Royal LePage Benchmark - Calgary, AB
CCS, SRES

Yes SMART goal setting is the only way to get them done..and write them down, not typing them in the computer.

 

Jan 11, 2012 07:54 AM