2012 brings with it some high expectations - can't get any worse, right? Doing well in 2012 is going to require some goals, and some SMARTS.
Goals must be SPECIFIC. That is, "Be happy" or "Make more money" are not so much goals as wishes. "Increase my income by 50% in 2012" is a specific goal. "Spend 4 mornings a week prospecting" is a specific goal. If you don't know exactly where you're going, how will you know when you get there?
Goals must be MEASURABLE. "Have more appointments" isn't as measurable as "Have 3 listing appointsments per week" or "Show 10 properties this week."
Goals must be ATTAINABLE. "Triple my income" is a great idea, and who wouldn't love that, but is it achievable? Increases of 20-50% might be more reasonable, depending on your market area.
Goals must be REALISTIC. I know I'm never going to spend 10 hours a day prospecting, so setting it as a goal is unrealistic. Spending 10 hours a week, on the other hand is perfectly realistic.
Goals must be TIMELY. To be accountable to reach your goal, you need to set a deadline. Perhaps you'll spend 10 hours a week prospecting for one year. Maybe your goal is to call four past clients per week to ask for referrals.
Whatever your goals are, make sure they're SMART!
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