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The Four Keys To Selling A Home

By
Real Estate Agent with Boston Trust Realty Group

In todays market it iessential that sellers become educated about what they need in order sell their homes. When I meet with sellers, the first thing I do when we sit down to talk, is layout the the 4 keys to selling a home.

1. Pricing - The Comps don't lie. If you over price it you can miss out on buyers that may have made an offer but didn't see it because it was priced out of their range intially. The longer a property lingers on the market the less attractive it becomes to potential buyers.

2. Presentation - Proper staging, cleaning, repairs and photographs can make all the difference in getting potential buyers into your home. You also want to keep it Clutter Free! Buyers need to be able to envision themselves in your home and if they can't see it past your "stuff" they will have a heard time seeing your homes true potential.

3. Exposure - With over 90% of buyers starting their home search on the internet, it is essential that the property be displayed on the top real estate search sites, as well as in MLS and local real estate brokerage sites.

4. Incentive - As a seller it important to remember that real estate professionals work on commission. As a result, the higher the commission you offer to agents the more motivated they will be to show and seller your home.

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About the author: The above Real Estate information was provided by Robert L Nichols Jr. Robert is a is real estate consultant and Entrepreneur. His services encompass real estate brokering, development, short sales, and innovative listing services.

Robert Has founded several real estate stratups and is the Founder of Boston Trust Realty Group, a Boston based brokerage firm. Robert's companies also include MungoList.com and Rigid Capital Investors, LLC.

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Michele Cadogan 917-861-9166
Fillmore Real Estate 2990 Av U, Bklyn , NY 11229 - Brooklyn, NY
Licensed Real Estate Associate Broker -

 

Thanks for sharing this list- as you put it  pricing is and always will be number one.. 

Jan 10, 2012 08:49 AM
David Burrows
Classic Realty - Fairfax, VA
No Pressure, Just Seriously Devoted to Real Estate

Great information.... Thanks for sharing today on this most important topic for sellers.

 

Jan 10, 2012 09:01 AM
Robert Nichols
Boston Trust Realty Group - Boston, MA
Boston Real Estate Expert!

I find that seller tend to really understand our value you when you make your case using these 4 factors.

Jan 11, 2012 07:21 AM