You probably know that inbound links are one of the best ways to increase traffic through your web site. This is true for 2 reasons. One reason is that there are more links to your web site for people to find. This is not the primary benefit of many inbound links however. The biggest benefit is the credit you get from a search engine standpoint and how the engine relays search results that contain your URL; this is your rank.
Look at it like this. You're debating on a restaurant. Aaron's restaurant has 50 positive reviews (links) versus 200 positive reviews (links) for Lundy's restaurant. Well just before you go to Lundy's restaurant, you read one of the reviews and find out that her reviews are from a diesel mechanic in Robertsdale, AL. Meanwhile Aaron's restaurant reviews are from different food critics in the area and when you search Google for the best restaurant to visit, Aaron's is at the top of the results and Lundy's is no where to be found. Lundy's restaurant has bad inbound links and probably bad food too.
Where am I going with all of this you ask. Quality links are what you are after. Links from sites that offer similar services are most beneficial.
Timing is another thing to watch out for. If you are on a link acquisition rampage and Google sees that you collected 42 new links in 30 minutes, they will probably think you bought them and diminish their collective quality. So pace yourself and add links slowly over time. Sucessful SEO campaigns are done over time through consistency and quality content.
If you have multiple web sites, as many of us do, you can't swap links between them all and just link everything together if you want the maximum SEO benefit. There is a technique called a "Link Wheel" that should be incorporated.
Understand what "no follow" links are. A no follow link is basically ignored by search engines. They are used primarily with larger sites. Facebook is a good example of a "no follow" site. In your link building campaigns, be sure to check whether the site is a no follow linking site.
If you are in real estate and have a site with a broad condo theme, I would be interested in discussing possible link exchanges with one of our sites. My primary site focuses on Gulf Shores, AL Condos.
Thanks for stopping by.
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