Just a reminder to check on your signage at your properties, especially during these winter months (wind, snow, rain) when the weather can affect their look! Here's a good reason why.
For the last month and a half I have been driving past a listing in our popular and somewhat pricey University neighborhood. It's obvious that either the Realtor hasn't been to the listing since then, or they are careless enough not to check their property signage. This agent uses a call for info service which is advertised with a sign rider; which sits on top of the for sale sign. Since I've seen the listing for sale, the sign rider has been falling off and drapes vertical over the for sale sign; making it difficult to see the sign as well as read the sign-rider.
I'm unaware if the home is occupied, you would think if it were, the tenants would have fixed it. A few months back I posted a blog about the effectiveness of marketing at the property:
"Did you know that 63 percent of buyers who responded to the 2006 NAR survey said they used information from a yard sign to help in their search — a higher percentage than those who used print ads, open houses, or home magazines?"
These simple mistakes can give that specific Realtor a bad name. I wouldn't want that Realtor to ignore my property! It also makes it difficult for the consumer driving by to see information about the property. It would be hard to use a service when you can't read the sign! That Realtor maybe be weary of the service because it didn't produce the leads they had expected. Well maybe the amount of leads were affected by the poor use of signage. But that's a whole other issue of not getting the most bang for your buck... which gives me another blog to write about. Keep your eye out... coming soon!
Happy Thanksgiving!!
Erika
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