“Do or Do Not… There is No Try”
Some Business Wisdom From Our Old Friend Yoda
Any Star Wars fans out there?? If you’re not and you’re still reading this article… I guess we’ll forgive you for now. However, to get you up to speed I will tell you that the title of this blog is one my all time favorite Yoda quotes from Star Wars. “Do or do not… there is no try”. If there’s one thing that procreates failure, it’s indecision and lack of conviction. This is why Master Yoda’s quote becomes so important to business… the second you’ve given up you’ve lost without much of a fight.
I realize that a quote from Yoda may be just silly in the minds of many business owners and Brokers, but it’s relevant, I promise! In a Niche Report article I read this morning it becomes apparent that Yoda’s view
on how to handle life is applicable to being successful in business today. The article titled “Success Today?” by Ralph Lovulolo Sr. states that “you need to get organized, establish a set of goals, put together a plan and then actually work on the plan” if you want to move up in the business world… because it’s all fine and grand to make a plan, have all the steps lined up and organized, but if you lack the conviction to follow through, where does that leave you? With a plan to fail.
“Statistics show that forty-four percent of all salespeople quit after the first call (mailing); twenty-two percent after the second; fourteen percent after the third; twelve perfect after the fourth; ONLY eight percent persist to the fifth call back”. Eight percent! That’s quite a small number having started at one hundred. Goes to show persistence can go a long long way. Not only this, but it’s also shown that “sixty percent of all buyers say no five times before they buy” so how can we as the sellers give up so easily? A sale doesn’t just come to fruition; it takes time, patience, hard work and perseverance.
So how do we go from “trying, hoping to, might, maybe” to a successful close? Track your progress. Lovuolo presents the following plan:
“Make a list of the next twelve months, one under the other; next to each month, write how man loan applications you will take that month; next to that write down how many closings you will have. Next to that make an average of how much you make per deal and multiply it by the number of closings you will have, total the final column and see if it adds up to the amount of money you say you want to make.”
Ok, so now you know where you stand and how it compares to where you want to be. What next? Marketing Marketing Marketing.. Find a specific quantitative value of new avenues (start with three or four) for yourself to broadcast your brand and pull in new leads. Now plan out how you are going to initiate these new avenues for marketing… DETAILED PLANS, PEOPLE. Ambiguity has never been a successful tactic..
Now, this last bit is the most important part of your scheme and possibly the easiest… DO IT! Actually make your steps toward success a reality and track how well you do. Your plan may need tweaking and evolving every couple weeks or every few months, but be sure to carefully monitor your success… and you won’t fail!
May the Force Be With You!
Lynn Tardibuono – Flipper Chick, Co Owner and Expert Real Estate Agent for Sun Pacific Mortgage and Real Estate since 1988. Serving Sonoma County for over 20 years! You can reach her at 707.523.2099 or just visit our website at sunpacmortgage.com for all of our blogs.
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