Over the years I have advertised alot. Not just for my client's homes, but for me as a Realtor. The beginning of every year is marked my a collective fear in Real Estate. That little voice that says, you better stop eating turkey and sipping on your champagne, the New Year is just aroudn the corner and there's business to get to.
How do you describe yourself? When it comes to Real Estate, I know that every one of us searches for the right words. One year I used the tag-line "Cathy Knows Marin" - Well, this was followed shortly by three other Realtors using the phrase "----- Knows Marin". Since it sounded so good, I am guessing it was used before me! So this year, I am asking people to "Count on Cathy." I did a quick Google search to see if anyone in Marin was using this. It looks clear so far.
There's that clever idea of starting the key work with the first letter of the name, like "Buy with Bob" or "Sell with Sally." When I ask people to count on me, I hope they realize I mean it. My clients goals become my mission. In almost every case, I have been able to reach that goal. My wish in 2008 is that when people see "Count on Cathy", they will call and let me put my passion to work.
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