Don't you hate going into a store and want to just browse around, when the sales person finds out you are not ready to buy or intend to buy, he/she will give you a cold shoulder colder than popsicle? That smile on their face disappears faster than water going down to the drain, haven't you come across that before?
What about you? How do you treat your customers? Let say they come to your open house, you find they are not ready to buy yet, and no indication that they are working with any agents. Would you ignore them because they are not ready to buy or try to leave a lasting impression, maybe just maybe they will call you when they are ready to buy.
Working in sales and when your pay check is strictly commission based, we all want instant results and customers who can and ready to buy the first time we meet them. Unfortunately the reality is always slightly different from what we hope for. Yet, it doesn't mean those customers can't be our clients one day....if you can keep in touch with them, keeping them in the loop, try to keep that impression lasts much longer, persistence will pay off one day.
I have quite a few clients shared their previous "unpleasant" experience from other agents with me that how they shut them down as soon as they found out they couldn't buy at the time...but they became my clients, they bought from me, they closed and they became a proud home owner.
They needed guidance on how to improve their credit scores and history, and they don't have the resource to know what to do. All I do is give them the information they need, check on them monthly, keep in touch with them till they are where they need to be to buy. They all are very appreciative of the efforts, patience, and help I provide...it doesn't cost me anything...keeping in touch with customers and clients is what I do anyway. I let them know up front that we are not going to look at any houses, the goal is to get the scores up so they can buy later. They never asked me to show them any houses, all they do is get all their ducks in a row so they will be ready soon.
I also have clients who were not ready to buy when we first met, but I kept in touch with them. They told me they wanted to work with me because I always kept them in the loop and sent them information and updates. They just want someone who cares and willing to work with them even when they were not ready.
Working with clients like this may take longer to get to the finish line, but it is so rewarding to watch them making improvements to their life and finally become a proud home owner. On top of that, they are so happy to send me referrals, it is a happy ending for all of us!
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