What’s in a name?
I think we can all agree that your name is one thing that sticks with you forever. Your name gives an impression of you as a person, and nowadays in a digital world, your email address does just the same.
Since the world of cell phones, I don’t memorize people’s phone numbers. They are all entered once and referred to by name after that. Email addresses, however, are entered and seen each time I communicate with someone digitally. Your email address reiterates your persona every time someone communicates with you. If your address is boatguy123 @ email.com, what does that tell me about you? That you like boats? If your address is Yourname @ vacationhomes.com, what do I know now? I know that you have a professional website and a real business that sells vacation homes! Rather than having to recall your contact info and URL when referring you to a friend, I can do it all in one shot.
Steve Hoffacker offers some great information about how to choose an email address on his blog, along with some great do’s/do not’s:
Many people have an address that is hosted by a generic provider like Google, Hotmail, or Yahoo. With Quicksilver Leads, you can get a custom email address (firstname.lastname@example.org) that is equipped with ReplyAnywhere. This allows you to receive and reply with your existing account, while only displaying your professional address to your contacts. For information about what Quicksilver Leads can do for you, click here.