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Foreclosures: an Opportunity for Viral Marketing Tactics!

By
Real Estate Agent with Keller Williams The Marketplace One

Here is a new viral marketing tactic I am in the process of trying out...I thought some of you might find it useful.

Repo SignWith all of the foreclosures in our market it is difficult not to show at least several to any one buyer. With all of these choices, every once in awhile you run into a diamond in the rough. Such is the case with my latest buyer. We just recently got her offer to purchase accepted by the bank. Horray for her! A new opportunity for me!

She is so excited about her diamond in the rough that I thought I would take 'before' pictures for her. Well, why not take it a step further...so I am dedicating a page on my website to display her 'before' pictures. What a great opportunity for viral marketing. She can forward this link to her page on MY WEBSITE to her friends and family to show them her new purchase. And I have everything I need to keep these friends and family coming back for more...a genuine interest in my buyers success!

I'm sure I don't need to tell any of you that I'll have all of my information at the bottom of the page, including: Looking for your own foreclosure or a brand new home? Heather Jemison: Providing "YOU-Centric" Real Estate Services, etc..

The other opportunity is that I can call her in a few weeks to see the progress. If she would like, I can take more pictures and load them on as progress pictures.

And you guessed it...I can take 'after' pictures, too.

What about the opportunity to ask/receive referrals by providing outstanding service.

The opportunities are only limited by our imagination!

Are you thinking what I'm thinking...streaming video!

Nancy Brenner
Referral Associates of Georgia, Inc. - Roswell, GA
Roswell Georgia Real Estate Agent
What a great idea.  I'd love to see the pictures of the diamond in the rough.  Let us know when they're out on your website.
Jan 17, 2008 05:58 PM
Jen Hudson
Windermere Real Estate/M2, LLC - Stanwood, WA
Stanwood, Camano & Arlington, WA

Wonderful idea.  I love the before & after photos and putting them on your site is perfect!

Jan 17, 2008 06:47 PM
Martin Dorgan
Prudential Indiana Realty - Columbus, IN

Unique! and "Out of the Box"Thinking, You go Girl.

Do you want to make an impression on your buyer?  Get her the gift that keeps on giving, and give her a subscription to some home decorating, interior design or landscaping magazine. Then each month your name is in front of her, .........

or

Take your before and after photos and create a book for her, that can become a coffee table piece, to be discussed by friends, family neighbors, guests, etc.  But best of all your name is on it. And you are in it(if you take a picture of yourself and your buyer)

Jan 17, 2008 07:31 PM
Kevin McGrath
Long & Foster Real Estate Companies- Fredericksburg/Spotsylvania - Fredericksburg, VA
Long & Foster Real Estate Companies
Neat idea. I like new ideas, and I would have never thought of that one.
Jan 17, 2008 09:06 PM
Tara Colquitt
Tara Colquitt, The Credit Woman, LLC - Philadelphia, PA
Credit Counselor

AR is definitely a Mastermind Group!

Thanks Heather for sharing your ideas and Martin for taking them a step further.

Jan 17, 2008 09:28 PM
Raj Rajpal
Wells Fargo Home Mortgage - Staten Island, NY
NMLSR448051
Great idea look forward to it another segment of busisness to look in to
Jan 17, 2008 10:18 PM
Margaret Rodgers
Keller Williams Realty - Karns, TN
Realtor, AHWD
I love that idea
Jan 19, 2008 05:30 AM
Heather Jemison
Keller Williams The Marketplace One - Las Vegas, NV
Las Vegas & Henderson, NV

Thanks everyone for all the comments! Great ideas Martin, I didn't even think of those.

I will be sure to post when I get the photos on. I just bought Photoshop Elements...I am installing tonight. Hopefully I'll have these pics up in the next day or two.

Heather Jemison

Jan 22, 2008 03:10 PM
Martin Dorgan
Prudential Indiana Realty - Columbus, IN
You are more than welcome to use the idea! Heather. I hope it works for you and the others that have shown interest in it. "It does Pay to Think Out of the Box!"
Feb 04, 2008 07:51 AM
Dionne Bass
Ask The Underwriter - Atlanta, GA
Blog: Ask The Underwriter
Very creative! I'll be watching the progress on your website.
Mar 17, 2008 06:52 AM