Serve or Sell
Here’s the first thing you gotta get, you are not in the real estate business, you are in the human experience business. What kind of experiences are your clients or potential customers having with you?
Are you “landing deals” or “closing customers” because you are the objection handler king or queen or is it because your business is based on serving the consumer and creating an amazing experience?
You ever notice the agent that closes a ton of deals, works their butt off, but their business never grows? Sure, because it’s all about the deal to them . . . How many referrals are they going to get from customers?
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