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We prospect to expired listings a lot. We find that other realtors don't provide the same service and marketing that we do and we're almost always able to get an expired home sold. We send flyers and postcards and visit or call these expireds over a three week period, and manage to list a pretty good percent of them.
Today, a woman we had prospected to called us. It started out as many of these conversations start. “I got your flyer in the mail about my expired listing.” But then it took a downward turn quickly.
“I see you work with Realtor X,” she told us, naming one of the other agents in our office. “I would never give any business to anyone who does business with Realtor X.” She then told us her lengthy tale about how Realtor X had cut her then 8 year old son from a traveling soccer team, twelve years ago, causing irreparable harm. And could we please not prospect to her again.
We wished her well and apologized for any inconvenience, of course, but we also explained that we aren't Realtor X, just a coworker of Realtor X.
Lesson learned: People judge you by the people you hang with. Even though it hadn't been us who cut her now 20 year old child from the soccer team, we won't get the listing because one of our coworkers had done her kid bad.
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