Pinterest and the Sale of Your Nashville Home

Real Estate Agent with The Lipman Group | Sotheby's International Realty #311723

Pinterest and the Sale of Your Nashville Home

I am hugely in love [read: obsessed] with Pinterest.  As a visual learner, I love looking at all of the pictures of beautiful and interesting things.


One thing I have come to realize, though, is that it’s really the “quirky” or “custom” items that I am drawn to.  You know, that wiener dog that looks like Chewbacca, or that gorgeous French blue and gold wedding cake.

Then there are the super cool house features, like the subterranean wine room done in a unique way or a café inspired wet bar.

And, of course, who can ignore the funny quotes?

But not only does Pinterest inspire, it also produces a way for us to be proud of the things that we have either made or accomplished.  And how do you feel when someone else repins your pic?  I know I feel glad that others are enjoying some of the same things that I enjoy.

Upon reflection, one thing really stands out to me about Pinterest – there is an audience out there who genuinely finds the bizarre, unique and custom items in life to be inspirational! 

I am always telling my clients when they are getting ready to sell their Nashville home that they should try to appeal to the widest audience:  use neutral colors on the walls and floors, make sure that every room makes “sense”, the kitchen and baths are traditional looking, the yard is free of any “art”.

While it’s true that most people don’t want anything “weird” or too “outlandish” in their home, it very well might be that the customized part of your home SELLS THE HOUSE.

The Potting Shed that Sold the House

I think about my own house here.  Honestly, I’m not terribly in love with the house itself (though I think with a bucketful of cash I could do enough renovating to be happy).  But what REALLY SOLD ME on the house was this beautiful back yard with a potting shed.  Inside the potting shed, there were actually shelves with grow lights on them.  Most people wouldn’t think shelves with grow lights would be a real selling point.  But for me, an avid gardener, the thought of having my own grow lights already in place was exciting!  These grow lights also gave me the thought that perhaps another avid gardener had lived here previously.  Turns out I was right – imagine my surprise when the first spring rolled around and I had THOUSANDS of daffodils blooming throughout the yard– every color, every variety, even types of daffodils that I had never seen before! 

A Sea of Daffodils and St. Francis at my Nashville Home

But wait, there’s more!  Throughout that first spring and summer, more and more plants kept appearing – peonies, iris, muscari, clematis, arum, sweetpea vine, garlic, roses, woodland phlox, cherry trees, crape myrtles, hibiscus, holly and nandina shrubs, the list just kept growing!

As I came to find out, a man had gardened there for more than 40 years and had grown all kinds of perennials, shrubs and trees.  He really enjoyed propagating African violets (thus the grow lights).  And apparently he gardened a LOT because no matter where I dig in the yard, the soil is PERFECT.  No hard clay anywhere – clearly he amended the soil throughout the yard, which is practically unheard of now. 

So what I found to be the best part of the property was and is the part that gives me unending gardening bliss and makes me never want to move!

The moral of the story is – be yourself, go ahead and do those custom touchesthat would mean so much to you in your home – it might turn out to be the very thing that helps your home sell!

My Heavenly Back Yard in the Spring



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ba`B Ratliff
Robert Ratliff Realty - San Antonio, TX
"Sold with Bob"

Emily, I too like Pinterest but still a newbie, I did read a blog about Pinterest this morning and I should have posted it, it said one should always put the pin-it button at the end of each of your blogs? Thanks for sharing your cool story and

Dec 10, 2012 01:01 AM #1
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

You have definitely a happy yard. . your green thumb is apparent. .. .have a good day!

Dec 10, 2012 01:02 AM #2
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

It is certainly interesting how some minute details can totally sway a buyer's decision.  

Dec 10, 2012 01:19 AM #3
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Great post...and presentation.   Have suggested.

Dec 10, 2012 02:03 AM #4
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Emily, I wish the people who had owned my home before me had done half of what your guy did!

Dec 10, 2012 02:28 AM #5
Jon Karlen
Finish Line Realty - Shelbyville & Louisville Ky Real Estate - Shelbyville, KY
Louisville & Shelbyville Kentucky real estate

If you have a home that is unique - Pinterest can be a great way to gain some traffic and eyeballs to your website. :)

Dec 10, 2012 02:59 AM #6
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Emily, you never know what might attract a buyer to a home. It sounds like your first year was full of pleasant surprises.

Dec 10, 2012 04:24 AM #7
Stephanie Stringer
First Choice Loan Services NMLS#210764 - San Antonio, TX
Mortgage Loan Originator

Emily,  I am very new at Pinterst and a visual learner too.  I look forward in learning more and having the opportunity to gain presence in Pinterest.

Dec 10, 2012 04:37 AM #8
John Fauth
Coldwell Banker King Thompson - Grove City, OH
Turning your dreams into an address!

Goes to show you cant have to many pics of the home you are selling! I just don't understand why some Realtors just put one pic on their listing. I really need to look into pinterest and check it out.

Dec 10, 2012 05:12 AM #9
Michelle Francis
Tim Francis Realty LLC - Atlanta, GA
Realtor, Buckhead Atlanta Homes for Sale & Lease


What a treat to wake up to your ever changing gardening landscape.  While I agree we do tend to make homes for sale a bit homogenous, key factor is doing what you love and have a clean organized home for sale. 

All the best, Michelle

Dec 10, 2012 08:30 AM #11
Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor

Emily, I too love Pinterest. I can spend hours looking at homes, room decors, shoes, recipes, architectures, travel, places around the world, and on and on. Each photo has its own unique story just like a house. Wishing you all the best this Holiday season.

Dec 10, 2012 09:44 AM #12
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Emily, we have often told Sellers to leave their custom colors, as they are desirable to many Buyers. Your home sounds absolutely dreamy!!


Dec 10, 2012 01:10 PM #13
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Pinterest can be truly addictive!  I love your potting shed, your garden, AND your little wiener dog!!  I'll check out your Pinterest boards, too.  Almost two years ago I moved into a home where the previous owners, who'd built the house in 1960 and lived in it for 45 years, were avid gardeners.  Although I moved in during the Winter, when Spring and Summer came around the yard was ablaze with hundreds thousands of flowers!!  What a bonus.

Dec 10, 2012 02:11 PM #14
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Hi Emily.  I love pinterest, too, so I just followed you.  I have found it helpful w/ many of customers - it helps them visualize things.

Dec 10, 2012 07:20 PM #15
Sherry Chastain
Hendersonville, Nashville, Old Hickory, Lebanon Tennessee - Hendersonville, TN
Realtor, Selling Homes, Lake Properties,Luxury Homes,Short Sales

Well my brain is too small to wrap around pinterest at this time. However, I have always dreamed of grow lights and a green house to winter my plants in. I'm guessing your giggling all winter just awaiting the first blooms of spring.

Jan 07, 2013 01:52 PM #16
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Emily Lowe

Nashville TN Realtor
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