OPEN HOUSES - Don't Take Advice From Disbelievers. They Simply Didn't Succeed. YOU CAN!!

Reblogger
Real Estate Broker/Owner with DFW Team Realty

Please read this great information for our industry that keeps agents and consumers well informed! I am re-blogging this information for a wider distribution to my friends, clients, and consumers.
Original content by Lenn Harley 303829;0225082372

OPEN HOUSE - - A COUNTERPOINT TO DO YOU DISCLOSE WHY YOU'RE HOLDING AN OPEN HOUSE?

OPEN HOUSE?  They can work, but only IF the agent on duty is holding the house OPEN for the purpose the activity was intended.  If your heart isn't in it, don't waste anyone's time and give false hope to the seller.

WHO SELLS HOMES AT OPEN HOUSE??  New home builders' sales representatives.   New home builders welcome LOOKERS and AGENTS with

         open arms,
         a lovely brochure,
         a guided tour if a prospective buyer wishes,
         a knowledgeable person ready to answer questions,
         perhaps a cookie.

I've sold homes at open house.  HOW?  By believing that it is another opportunity to show the house to some of those buyers who drive neighborhoods that interest them FOLLOWING OPEN HOUSES SIGNS.

They are also an opportunity to expose the house to agents who might drop by.Open House

MUSTS:

Full color brochures.
Financing models.
Newspaper ad in high traffic, high priced areas.
OPEN HOUSE announcement if your MLS has the feature.
Blog it on ActiveRain with a good title with good keywords.
Have as many directional signs as your county and subdivision permits.

DO NOT
, repeat, DO NOT hold an open with the owner present.  Might just as well shut down and go home.

Take something to read between visitors to make the time FLY BY.

If you don't have faith that OPEN HOUSE activity can be very productive, DON'T FAKE IT! 

Courtesy, Lenn Harley, Broker, Homefinders.com, Serving home buyers in Maryland and Northern Virginia


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Comments (2)

Team Honeycutt
Allen Tate - Concord, NC

Open Houses work well for a lot of people. If the agent doesn't find a buyer, they very often get listings in the same area.

Betty

Feb 28, 2013 07:35 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Great info from Lenn.  She's right on about these open houses.

Feb 28, 2013 08:39 PM

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