eMarketing – The Big Picture (including direct mailers, publications/newspapers, TV, Radio Advertising)
1. View the internet as an additional marketing medium.
2. Manage for the long term.
3. Set reasonable goals.
Promoting Your Web Presence
1. use Email strategically to solicit inquiries
2. use other marketing tools to advertise your website, such as TV advertising
3. provide extra value by creating a reason for customers to visit you online. Get noticed.
Strategies for Managing Content
1. Analyze content and use
a. Order Product literature online – requesting online registration before information requesting
b. Up-to-date information and Frequently asked questions
2. Adapt existing materials
3. Design with online in mind
4. Plan frequent revisions
Lu Kalaj
248-214-3319
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