Our regular readers and seasoned real estate blogosphere readers all know Teresa Boardman. Recently she has gained some broader exposure in national publications as an example of a locally focused real estate blogger that is firstly generating business from her efforts and secondly gaining respect from her peers nationally. Along with this success has also come some misinterpretation of who she is, why she does it and how it’s done. We have enjoyed having Teresa here on the Tomato Soapbox, and felt that her articles have brought some much needed clarity to our voice, so in turn, we would like to return the favor and bring some clarity to hers.
Below is an interview we held with Teresa that focus on the reasons why she blogs, why it works for her and her outlook on the phenomenon of the real estate blog itself.
1. What prompted you to start a real estate blog?
Business was slow, it actually started as an experiment, there were no examples or rules when I started. I really got serious about it after moving from Coldwell Banker to Keller Williams and watching my web hits, and leads fall to an all time low after being disconnected from their huge web presence. To make matters worse I got a cease and desist letter from NAR's attorneys telling me that I could not use the domain name that I had been using for four years, and had built my business around. The combination pretty much put me out of business on the internet. In addition home sales in my local market decreased. My income supports a few people and has an impact on their lives, so I needed to figure out how to bring it back up to 2005 levels.
2. How much time do you dedicate to blogging on a weekly and daily basis?
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