Dear Mr./Ms./FSBO,
I get it. For Sale By Owners will always be part of the market place. Whether it is a handwritten sign posted in the front yard, an ad in the paper, or one of the cut-rate listing services, all have one thing in common... you are just trying to do your best to get as much as possible out of the sale of your home.
We agents understand, Mr./Ms. Seller, that you are trying to reduce expenses by eliminating the commission an agent would receive. However, more often than not, you end up selling for less than if you had listed with a professional full service agent. Here are a few reasons why this happens.
You see, the buyers are looking for deals, and will always make lower offers because they perceive you as having a weakness; do you? They know you are trying to reduce your expenses, but also think you might be having a financial dilemma. 
Then, are you prepared to deal with the people who will be involved once you receive an offer, and have you considered the various scenarios? Here are just a few points to consider...
- is it truly priced correctly (?)
- are your listing services giving you enough marketing exposure (?)
- of course, there's that buyer looking for a deal with a LOW offer
- does the buyer have a home to sell (?)
- if they come with an agent, that agent solely represents the best interest of the buyer
- if you are not willing to pay the buyer's agent, will this cost you the sale (?)
- remember to consider attorney FEES to be sure that offer doesn't hold any hidden demands
- title people will be looking into any liens before insuring on the new purchase
- then there are the home inspection people hired by the buyer and looking out for the buyer's best interest- this could cost you too - either the sale, or the repair requests
- the buyer's lender will have many requests for their files to put together the transaction
- the appraiser will evaluate the value of the home in order to get the loan approved
- and if you do have a financial dilemma, or selling short, can you get approval through your bank (?)
The point is, good agents can save you some trouble that is well worth the commission fee we charge to ensure you are getting the most $$$ for your home, negotiate on your behalf, and navigate all the steps it takes to selling your home successfully.
Statistics say that 88% of FSBO's actually do find it best to use an agent. So after you've given these points some thought, I hope you will consider giving me a call so I can help you with your goal to sell your home.
Best regards,
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