New way to advertise, without having to SELL yourself!
We are doing it here in Georgia and it is fast becoming the wave of the advertising future. Here is the best thing, you do not have to sell yourself at all, yet you become the expert to all who become part of your "show" and the thousands or more who will listen to you across the internet.
We are starting a Lakefront Radio show broadcasting live here in Atlanta, GA. We are working with a local marketing company and use their office for the show. They take care of all the technical aspects, we just show up and start interviewing our guests.
We interview guest FREE of charge of course. We ask them questions about their business and the guests get to network and meet each other during and after the show, etc. The shows are broadcast live, but also recorded in podcast form that anyone across the Internet can download and listen to.
You can decide what kind of show you want to have. Maybe you interview all the top business professionals in your coverage area or maybe you talk to all the schools in the area, principals, etc. or maybe you bring together all the people that you network with ie: builders, appraisers, lenders, inspectors, etc. YOU decide, its your show!
The guests are thrilled to get free advertising for their business on YOUR radio show. Then all your guests get a copy of the pod-cast for their website and of course your name and your website is mentioned during the radio show at the end of each show..no advertising just mention your name as host and your radio show's web site, not your business web site, they will know who you are soon enough!
Then all your guests will be sending the copies of the shows that they STARRED in to their business contacts and friends and make it part of their marketing packages and your name and website will be in front of every guests circle of friends and influence, this will mean significant exposure for you and your business, and YOU become the expert in your field because you are the HOST of the radio show. Sweet and simple~ People will be calling you wanting to be interviewed. Get the local media involved too, they will LOVE it.
So how do you get your own show? You search google for marketing people that do radio shows. With technology and the internet you do not need a big radio show studio, this can be done in the marketing companies offices, a few microphones, some mixers and a phone for your call in guests, if they cannot make it in person and you are set.
Our first Lakefront Radio show www.lakefrontradio.com is this Friday. We have some of the largest Lake Lanier businesses as our guests this week and they are thrilled to be a part of this show. It is a win/win because our website links will be on the radio show website for all to see because the guests will be passing along our web site as part of their marketing package. After all they want everyone to hear that they were on the radio live in Atlanta and they TOO become the experts in THEIR business. How sweet is that?
So check it out, you can easily get sponsors to cover you radio show costs, due to exposure you will give them and you may even get high profile businesses to advertise their website on your radio show website, because of all the visitors it will be getting.
Good luck and may we all prosper in 2008
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