In my last post, I was highlighting the lack of creative thinking that was manifest in most realtors' websites. I gave a definition of creativity and conjectured that this abyssmal lack of business creativity translated into flatlined business results.
As I said in my last post, creativity is a dangerous thing, particularly in the business world. Or perhaps a better phrase is that creativity is a risky thing, because it causes a person or group to develop new and different ways of approaching issues.
First, let's define 'new'. Webster's defines new as 'other than the former or the old'. In other words, new ways of thinking about how websites should look and feel should include ways that you had not previously considered.
It is uncomfortable for most folks to be consider new ways of doing things ... creative ways of designing business solutions. It is not that we are not capable of being creative, it is that we are uncomfortable with being creative.
Why are we uncomfortable with being creative? Maybe it comes from our being uncomfortable with who we are but hey! this affects our business! So we have to get comfortable with our creativity. And we need to learn how to translate our creativity into all aspects of our business.
Including our websites.
Here's a 2 step exercise to help jump-start a realtor's creative muscles. (specific to websites)
1) Take a look at your website ... pick one element of it.
2) Regarding that element, ask yourself the following question: "What can I say / use in order to convey this point more effectively and my answer cannot include anything I have seen anywhere else?"
Now, if you sit in your chair with a blank, white page in your brain, go to Starbucks and get a latte.
Try it again. More on this in the next post. Dare to be creative!
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