Are you an order taker or a rainmaker?

Real Estate Agent with Keller Williams Capital City 970700173

Most of us, myself included, have very strong feelings about Z, T and R.  Pros of receiving leads from a heavily used site, to a home for your reviews to return on investment.  The cons of having to pay for your own leads, to supporting the SEO of 3rd party sites to helping the real estate industry go the way of movie rental stores and travel agents.  Ever hear of Expedia?  The same guy that owns Z owns Expedia, sits on the board of Netflix, and is known for disrupting industries.  I am sure there are more reasons.  But it boils down to this for me:



Are you in business to be an order taker, or are you a rainmaker?  Seriously?  Do you prefer to be at the mercy of the big boys, bowing to whatever demands they make?  Or do you prefer to create your own business, prospecting for leads, creating a killer website that actually produces leads?  Perhaps its easier to think of it as being "employed" vs. "self-employed."  The choice is yours.  Participate in the fall of our industry, or fight back with your knowledge, skill and all around rainmaker skills.  


Did you miss my last article?  5 New Tips for the 21st Century Sellers Must Ask Before Hiring an Agent



Comments (8)

William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

WE need ot distance ourselves from the 3rd party sites...When we deal with them we make them more money and cheat ourselves.

Jan 27, 2015 12:23 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

There will always be a need for good Real Estate Agents Catherine, and z and t selling leads to the desperate agents will not likely change anything.


Jan 27, 2015 02:30 PM
Brigita McKelvie, Associate Broker
Cindy Stys Equestrian and Country Properties, Ltd. - Lehigh Valley, PA
The Broker with horse sense and no horsing around

Good morning, Catherine!

We are in the business for ourselves, therefore, we need to generate our own leads.  When I first started in the business, I subscribed to the lead generation companies.  What a waste.  I did get one that turned into a forever client, but all the rest were either bogus or were also sent to other agents.  I learned my lesson.


Jan 27, 2015 10:13 PM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

I had signed up with one once but it never panned out to be the rosy picture they paint. I know many more people that have tried it and left than those who continue with it. I believe it's got to collapse before long.

Jan 28, 2015 03:12 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

I am not selling in a store appliances or dishes, I am a Realtor hence "no order taking here" wish I could do "Hi this is Endre your Beverly Hills how many homes would you like to buy today?":)))))Endre

Jan 29, 2015 03:45 PM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Build your blog, video channel, your website niche platforms for greater market share, with healthy frequency by hunt and pecking daily. Your SEO is the local expert, not buying back position with your own listings. That is backwards.

Jan 29, 2015 07:02 PM
Catherine Ulrey
Keller Williams Capital City - Salem, OR
Equestrian and Acreage Property Specialist

 Could not agree more William Feela .  If you look at who owns Zillow, and what he has done to other industries, you would be a fool not to distance your self.

I agree Bob Crane , but the track record of who owns Z concerns me.

Hi Brigita McKelvie !  Good to hear from you!  Yes, we are in business for ourselves, not those 3rd party advertising sites.

Let's hope so Bob "RealMan" Timm !

It could come to that if the owners of Z have their way Endre Barath, Jr. 

Spot on Andrew!

Jan 30, 2015 01:59 AM
Catherine Marcy
HomeSmart Professionals - Palm Springs, CA
CA Desert Home Specialist

Catherine Ulrey, I like your take.......Paying for leads does not make sense to me, unless it is a referral.  I love referrals.

Feb 02, 2015 12:50 AM