How to drive leads to your website

Nope, I posted the intended link.  You don't have to think it's funny to understand.  Anyone who connects with the short video will probably visit the web site mentioned at the end.  If you noticed, once you get to YouTube, they posted 3 very short videos in a series designed to connect with those who are unhappy in a business partnership.  If you went to their site (which I also think is a riot!),  you quickly learn what they do...buy out people who are unhappy in their current partnership.  Imagine yourself in that type of business.  Just like real estate, you'd need a constant stream of leads to find the ones you'd actually want to work with.  Instead of advertising online, they created a video, posted it on YouTube for free and then let it spread.  Maybe you didn't connect because you weren't their target...but it's still a good example of what the web can do for lead generation.