One Of Biggest Pop Culture Moments of 2015 - Blue Black Dress Debate

By
Managing Real Estate Broker with Regal | Christie's International Real Estate BK659279 

The Dress Debate

Remember the Blue/Black White/Gold Dress Debate? 

Well, as it turns out this was actually one of the 12 biggest pop culture moments of 2015

Is the dress white and gold or is it blue and black? Black and blue or gold and white? According to Buzz Feed "There hasn’t been more disagreement since the Hatfields and McCoys filmed a “tastes great/less filling” Bud Light commercial in the ‘80s. One thing is for sure, 39 million people viewed the original BuzzFeed story."  http://www.details.com/story/best-of-2015-list

Well back in March of 2015, I was also intrigued with this story and this phenomenon and wanted to investigate a little deeper, and wrote a blog titled:

 

The Blue Black vs White Gold Dress Debate – and How it Relates to Real Estate

 

It turns out that my readers really liked this blog too, because it turned out to be one of my most popular blogs on ActiveRain and other social media sites.  Because this was such a heated debate, I wanted to investigate this dress debate and see how it might apply to Real Estate. 

Here's a recap:

People seem to be amazed about the realization that we can look at the same object and see something entirely different. So how does this apply to Real Estate – to Home Buyers and Home Sellers in the marketplace? There is obviously no doubt that what one home buyer sees will differ from what another buyer sees and what the home seller sees.  If we now know that 72% of people actually saw the dress as white and gold, and 28% saw the dress as blue and black. As it turns out, the dress was actually "blue and black" so 72% of people were correcting in the wrong direction.

 

Sellers and Buyers have differing viewpoints too:

 

  •        Sellers will see the property from a positive viewpoint (thus assuming their property is much better than it actually is.  This attributes to the fact that most sellers see their home being worth much more in the marketplace. They put much more value on the home improvements made, and special features of the home.
  •  Buyers will see the property from a negative viewpoint (they see the property from a much more negative stance, finding more flaws.  They consider the amount of work than needs to be done, and placing less value on the improvements made by the seller.  How much time, money, and work will need to be done in improvements and upgrades). 

 

If we now know for certain, that no two people will see the same property the same, we know that it is important to consider both sides in Real Estate when pricing, and it should be one of the first steps before putting a home on the market. 

Considering the fact, that no two people will see this property the same, and no two buyers are going to see the same value, or even colors, and add to that, the majority might be correcting in the wrong direction. 

As Real Estate professionals, should we take that into consideration on every listing that 72% of people might be correcting in the wrong direction?  Apparently as our brains have evolved, our brains “favor consistency over accuracy”. 

 

 

Different people’s brains will therefore make different assumptions.  If you would like to read the entire blog from March 2015:

 

How the Blue Black Dress Debate Relates To Real Estate

Posted by

Regal Christie's International Real Estate  Joyce Marsh Certified Luxury Home Marketing Specialist   Joyce Marsh Institute for Luxury Home Marketing Member     Joyce Marsh Million Dollar Guild Member Institute Luxury Home Marketing  Joyce Marsh 5 Star AgentDupont Registry Elite Agent

 

Joyce Marsh, Regional Manager Florida

Regal Christie's International Real Estate

386-299-8291   JoyceMarsh@RegalRealtyOrlando.com      

www.RegalRealtyOrlando.com   

                                  

Copyright 2008-2019 Joyce Marsh.  All Rights Reserved.  Information from sources deemed reliable, but not guaranteed. Nothing contained herein to be considered legal advice, please consult your Attorney for advice. 

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Rainmaker
1,678,025
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

I love this post. Should definitely share it with buyers and sellers alike 

Jan 02, 2016 11:47 AM #1
Ambassador
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Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

it is all about perception sometimes. And opposing sides can see the same issue very differently

Jan 02, 2016 12:04 PM #2
Rainmaker
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Mark Don McInnes, Sandpoint
Sandpoint, ID
North Idaho Real Estate - 208-255.6227

favor consistency over accuracy”  A very scary thought.  Interesting post.  Mark

Jan 02, 2016 07:50 PM #3
Rainmaker
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Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Love the real estate analogy for this "controversial dress", Joyce.

Jan 02, 2016 08:22 PM #4
Rainmaker
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Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

Love the post and the analogy of how it relates to real estate.  Well done!

Jan 02, 2016 10:08 PM #5
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Joyce Marsh

Regional Manager Regal Christie's Int'l Realty
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