Top 3 Mean Nothing Phrases in Real Estate

Real Estate Agent with Keller Williams Elite Realty, Port Coquitlam, BC 27-01262

In the world of Real Estate sales, like every other industry from breakfast cereal to automobiles, there are phrases designed to attract attention but mean absolutely nothing when analyzed. Here are the Top 3 Mean Nothing Phrases Real Estate Agents don't want you to know:

#overused hashtag


Neighborhood Expert - If someone has to tell you that they are the neighborhood expert there is a high probability that they are not.  The neighborhood experts are the ones who have sold signs in yards.


Free Market Evaluation - I have news: It's almost always free, agents get paid when they sell the home!  In the rare case that someone does charge a fee and possibly credit it to you against commission paid when you do sell, it is just a ploy to tie you up and cause you to resist obtaining further opinions.


Impressive Realtor Stats - 


  • Average Sale price 99% of List Price
  • Low Days on Market till Sold

A lot of these impressive stats are achieved by mischief. When agents that play this game have a difficult to sell listing it is very common that they cancel the original listing after a defined Misusedperiod, such as 30 days. and then re-list the property.  The entry now shows up as a new listing with 0 days on market and the now reduced price shows as the original price.  Other Realtors can see the cumulative days on market and price reductions of listings but the public usually can not and for some reason posting misleading stats like this is not generally considered unethical by real estate professional associations.  "Figures don't lie, but liars figure." - Carroll D. Wright, Statistician, 1889 *



The only stats I use today have been generated by the Real Estate Board of Greater Vancouver and refer to the number of homes I have sold in a given year.  

I let my sold signs in yards and client referrals do the talking for me.  If you are considering selling your home call me today, I'd love to hear from you; let's talk real estate!


My direct line 604-839-8239 - Scott Leaf



Posted by

Scott Leaf - Keller Williams Elite Realty

Real Estate Board of Greater Vancouver

Medallion Presidents Club 2014 Top 1% Homes Sold

Top 100 Realtor Homes Sold 2015-2017

Medallion Club 2010-2017


Coquitlam, Port Coquitlam, Pitt Meadows, Maple Ridge, Langley, River Springs and surrounding areas Realtor 




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Raymond E. Camp
Howard Hanna Real Estate Services - Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

Good afternoon Scott,

There are a few others that come to mind but these are very true; especially when playing with numbers.

Make yourself a great day.

Jan 04, 2016 04:10 AM #1
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