The Secret to Longevity In Luxury Real Estate Marketing

Reblogger Roy Kelley
Real Estate Agent with Realty Group Referrals 16766

The ability to create and maintain long-term, high-trust relationships is also the key to LONGEVITY in this profession.

Original content by Ron and Alexandra Seigel

 

www.napaconsultants.comCreating and cultivating high-trust, long-term friendships in business and in your personal life is the name of the game for luxury real estate marketing. The more you make, the more you make-money that is!

 

The ability to create and maintain long-term, high-trust relationships is also the key to LONGEVITY in this profession. The best luxury real estate marketing professionals know the secret of longevity.

 

With a long-range perspective they are able to transcend the notion of seeing their contacts as merely a means to an end, i.e., referrals. Instead, they treat people as ends unto themselves, confident that only wonderful things can spring forth from such relationships. They take a genuine interest in other people’s lives.

 

When you honestly care about the well being of others, others spontaneously want to see you thrive. That is the secret to longevity in real estate.

 

Recently, we reconnected with a close childhood friend of Ron’s after not being in touch for over 20 years. With a solid base of trust that was built over time it was as if no time had elapsed between visits; we just picked up where we last left off.

 

For fun we took a drive through the neighborhood where they grew up and recognized a pomegranate tree that was still thriving and bearing fruit a half-century later. Seeing this tree (photo below), ten times its original size, was a magical moment that created a touchstone for our relationship that is flourishing once again. The CONTINUITY of trust between us is simply extraordinary!

 

The Chinese and Japanese cultures reflect the value of continuity and longevity through the art of bonsai. Ron had the privilege of studying bonsai with John Naka, the #1 bonsai master in the United State at the time. The Bonsai Pavilion at the National Arboretum in Washington DC is named after Mr. Naka.

 

Alexandra spotted the pomegranate tree (depicted at the top) as a “baby” in a tree nursery in Los Angeles over 30 years ago. Ron brought it to class and shaped it, with John’s help, into the windswept style it is today.

 

Pomegranates are steeped in history and symbolism for many cultures around the world, particularly in the Mediterranean countries where they are plentiful. Typically they represent fruitfulness, abundance, knowledge, learning and wisdom.

 

High-trust, long-term relationships are the keys to continuity and longevity in the luxury real estate marketing game. Treat people with genuine care and interest, as ends unto themselves, and you will thrive.

 

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.

 
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Rainmaker
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Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks for the re-blog, Roy.  I missed this the first time around.

May 08, 2016 08:51 PM #1
Rainmaker
5,224,259
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Plese be sure to leave comments at the original blog by Ron and Alexandra Seigel . And, you will definitely want to follow their blogs.

May 08, 2016 08:56 PM #2
Ambassador
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Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

This is well written and a good read even the second time. Ron and Alexandra Seigel know the luxury market so well.

May 08, 2016 11:05 PM #3
Rainmaker
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Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Roy you always know what posts to reblog and this is no exception!

May 08, 2016 11:52 PM #4
Rainmaker
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Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Thanks for re-blogging our post.  We really appreciate it.  A

May 09, 2016 12:20 AM #5
Rainmaker
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Roy Kelley
Realty Group Referrals - Gaithersburg, MD

The sun is shining in Maryland and we expect to enjoy a beautiful day. Have an outstanding week!

May 15, 2016 09:01 PM #6
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