Video is the Future of Marketing

By
Real Estate Agent with VRI Realty, Inc.

Video is the Future of MarketingVideo is the future of marketing.

Although, I've been a real estate brokerage professional for several decades, I've also been honing my photographic and videographic skills for nearly as long.

And, recently, I decided that it was time (after 45+ years) to transition out of real estate brokerage and transition into a professional photography career - THEN - something interesting happened.

Well, let me start by telling you, that I'm a person who does extensive research before I dive into a business venture. And, true to form, I've done some pretty extensive research on whether I should concentrate on still photography or videography.

And, the results of my research were really interesting.

While still photography dominates print media (fashion magazines, product labeling and the like) , I've found, that in the world of sales, video is the future of marketing.

Stats to consider when advertising yourself and your listings:

YouTube has over a billion users, almost one-third of all people on the Internet. (YouTube, 2016)

In an average month, 8 out of 10 18- to 49-year-olds watch YouTube. (Google, 2016)

Among millennials, YouTube accounts for two-thirds of the premium online video watched across devices. (Google, 2016)

The time people spend watching YouTube on their TV has more than doubled year over year. (Google, 2016)

55% of people consume video content thoroughly. (HubSpot, 2016)

43% of people want to see more video content from marketers. (HubSpot, 2016)

Marketers who use video grow revenue 49% faster than non-video users. (Aberdeen, 2015)

51.9% of marketing professionals worldwide name video as the type of content with the best ROI. (Adobe, 2015)

48% of marketers plan to add YouTube to their content strategy in the next year. (HubSpot, 2016)

YouTube's net U.S. video ad revenues account for 18.9% of the U.S. digital video ad market. (eMarketer, 2014)

Video is the Future of MarketingWhy Video?

Ignoring the cold hard statistics I've just cited, we all know that our prospective clients and customers feel much more comfortable doing business with people they know, like and trust.

Aside from the ideal situation, being a face-to-face first meeting (which is virtually impossible to accomplish considering the sheer numbers and the vast geographic area that makes up the universe of potential prospects), there is absolutely no better way for your prospective sellers and buyers to get to know you than by viewing a "get to know me" video.

Unlike a still photograph and several paragraphs of words (that most people won't read), by creating a short (2-4 minute) video you let people see you as a person in various views (standing, sitting, walking, etc.), they hear your voice, see your mannerisms, and actually learn far more about you than by any other method.

Video gives your prospects the most personalized experience you can provide them, short of being there.

For Marketing Listings

Without question, agents who market their listings using well produced professional video have a definite advantage over their competition - in both terms of getting their listing seen and sold, AND in terms of showing other prospective sellers the added value of their service.

I'm not talking about some virtual tour with a bunch of still photos strung together.

I'm talking about a truly professional, well scripted, and well shot video that incorporates both the agent and the home presentation as if it was actually being shown to a prospective buyer. This is something that will certainly produce home sales, AND MORE QUALITY LISTINGS!!!

As for me . . .

I believe so strongly that video is the future of marketing, that I've decided to build the future of my business on videography.

If you have any questions, or would like to learn more about video marketing for yourself and your listings, please contact me.

Posted by

 

Ken Jones

Real Estate Broker, Appraiser, Advisor

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Rainer
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Michael Yearout
Michael Yearout Photography - Breckenridge, CO
Michael Yearout Photography

Ken: 

I wholeheartedly agree.  But I've found (after almost 10 years of shooting videos) that few agents, at least in my area,  are willing to pay for video.  Even at a price point I consider ridiculously inexpensive.

I'd be interested to know how your project works out.  And good luck!

Nov 18, 2016 01:57 AM #1
Rainer
263,345
Kenneth J. "Ken" Jones, Associate Broker
VRI Realty, Inc. - Metuchen, NJ
Premium Plus Real Estate Service

Michael Yearout Real estate agents are the most penny wise and pound foolish people in the business world.

Most have very little, if any, understanding that they're running a business. And, even many of those who understand that, don't have the business knowledge necessary to build a successful business. Many of those who succeed do so through pure brute force, which is why so many burn out so badly.

Business logic would dictate to spend your marketing budget on the most productive method of reaching the most people with your message. However, the territorial nature of real estate agents is more akin to wolves than business people. I know; I've been one.

That said, if I expected to make a living at video, I certainly would NOT rely on the real estate brokerage community.

Thanks for stopping by and leaving a great comment.

Nov 19, 2016 03:22 AM #2
Rainer
44,919
Michael Yearout
Michael Yearout Photography - Breckenridge, CO
Michael Yearout Photography

Ken:

Well said.

I've done quite well doing videos for vacation rental management companies - of which there are plenty of in my area.

But, I still continue to promote to agents and every once in a while I get one.

Keeps me in practice!

Nov 19, 2016 08:42 AM #3
Rainer
48,681
Lisa Hernandez
Opes Real Estate Group - Kendall, FL
Realtor serving Kendall, South Miami & Pinecrest

Great stats - I totally disregarded YouTube but now rethinking it! I am also delving into the photography aspect and look forward to reading more of your blogs. Excellent and useful. Many thanks!

Dec 22, 2016 02:38 PM #4
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Rainer
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Kenneth J. "Ken" Jones, Associate Broker

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