Time for rebranding. Help me brainstorm ideas!

Real Estate Agent with Windermere Real Estate Sun Valley LLC

I have been meaning to come up with a personal brand for ages now. 

I planned for it last year, but, in the words of John Lennon "life is what happens while you're busy making other plans."

Fast forward to today:  two brand new knees (and yes I am young for knee replacement), a kid in college, and a divorce nearly completed under my belt, it is time to re-dedicate to this venture and come up with a fantastic brand that will remain timeless for the rest of my career in real estate. 

Dear Active Rainer's please help me and give me your opinions on branding...

what works?

what doesn't?

what makes you cringe because it is so overdone? 

Any and all advice, pointers, encouragement, or comments you can give me would be so appreciated!


Happy New Year all - here is to a 2017 that is prosperous, healthy, happy and busy for all of us!



Idaho Mountain Real Estate, Ketchum, Idaho

208.720.1586 CELL

208.726.2266 OFFICE

208.726.2244 FAX




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Will Allen
Concept 360 Property Management - Long Beach, CA


You be the brand...  people buy you first before they will let you sell their home, or let you sell them one.  

You have a pretty face, put that on ALL your marketing pieces... that works, not sure why but it does.  Stay away from having your picture taken with a small white dog in front of the German car...  waaaay over done and cheesy.

Good luck with the new knees . . .  based on your post it sounds like you've recently shed 225lbs (ex-husband) and hopefully that makes walking in 2017 a bit easier.  Keep your chin up!!  And go get 'em!

Jan 04, 2017 02:44 PM #1
Nathan Gesner
American West Realty & Management - Cody, WY
Broker / Property Manager

I agree. You are the brand. Figure out your niche and what makes you the best agent for a client in that niche.

Jan 04, 2017 05:53 PM #2
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Tara Mallane

Live where you play; love where you live!
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