From free pizza to a complimentary stay, there are many things home sellers have offered up in order to get their home off of the market and out of their hands. While buyer incentives can certainly come off as gimmicky, here's why people have used these in the past and a few options you may want to consider if you're experiencing setbacks with selling your home.
Why The Added Incentive?
It may seem like keeping your home in good condition and pricing it according to its market value is good enough, but in more difficult market times many people have opted for extras that may boost the appeal of their home. While the wrong incentive strategy can make it look like you have a home that is not worth the asking price, there are classy ways value can be added that can still engage the right buyer.
Determine Your Ideal Buyer
If you've already decided that your ideal offer is a perfectly fair deal, you'll want to consider what kind of incentives will successfully attract the buyer you're looking for. Instead of merely dreaming up something that will be ineffective, determine a profile for who they are – whether it's young or old, single or family oriented – so that you can offer benefits that will be marketed to them. By using incentives that are linked to their interests and lifestyle, you may be able to pique their curiosity enough that they'll make a visit.
A Few Incentives To Consider
There are a lot of great opportunities for snagging new interested parties with an incentive, the bonus being that you won't need to offer it up until the time you sell your home. If you're located close to a beach resort, you may want to give away a surfboard or kayak; providing a gift card for a local restaurant or a golf membership can also be a great idea. While most people will not want to go to the extreme of giving away their transportation, some have gifted their luxury car in order to seal the deal.
A home in good condition and at the right price can often snag a purchasing offer, but if your home is lingering on the market, incentives can go a long way too. If you're still trying to sell your home and are considering your options, you may want to contact one of our local real estate professionals for more information.
If you have been pondering whether or not to sell your home, give me a call and let me give you a FREE Comparative Market Analysis. In the Atlanta area, buyers are struggling to find a home because we have a LOW INVENTORY to choose from – which means your home could get sold in a short amount of time.
I am here to assist you with the home selling process and beyond and to answer any questions that you might have. Call me directly at 678-357-5829 or if you would rather send me an email, SoldBySanna@kw.com. If you like this blog, let me know! You can also “like” my Facebook page. I look forward to working with you or someone you know in 2017! I want to be your Realtor for Life!
Sasanna Strozier - REALTOR®, CDPE, ABR, MRP, USAF Veteran
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