Is your Head and Ego TOO Big to Send a Card of Thanks?

By
Education & Training with SendOutCards-Appreciation Marketing Expert

 

     ....Yes.....how can you say that Jay?...well I just did...and everyday I come across professionals that tell me that my system is so good yet they still do not send out cards of thanks or gratitude....Today, I am stoked on sharing this more than ever before since those that have used my system have reported tremendous increases in business and those that have not continue to struggle and blame others for their failure...hmmmm sounds familiar. 

For example, in any business, if you cannot invest a $2.00 follow up card of Thanks etc., you are a target for Google, Yelp, LinkedIn, Zillow, Angies List etc.  

Why?  Because those clients will be inundated with offers, coupons, specials etc., that will cause a thought for the end consumer to research for future choices.  If, however, you were to cement the relationship, those customers/clients would less likely leave  you.  As I have said many times before:  It is not the cost of sending card that is expensive, it is the cost of not sending a card that is truly expensive!

Further, the big boys may not have the personal information that you have gained through the relationship.  Birthdays, hobbies, likes/dislikes, sports, food .... that creates a special bond between you and your client.....WHY give the big boys or girls called the internet that edge.  I speak often around the country and soon the world will see that expressing that touch to the 200 folks that would come to your wake, funeral, or better your wedding are thirsty for your attention and appreciation...START there and say thanks more and more often and you will be amazed of your success through referrals and repeat business.  Create habits of saying thanks to all your invoices and watch your referral business rise.  In conclusion you can use this advice or you can delete.....If you delete it, your competition Thanks YOU.

 

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Jay McHugh,

CRS, CBR, ABR, CDPE, 

Speaker and RainMaker

www.myrandomactsofcardness.com

617 699 7442

Jay@JayMcHugh.com

Follow me on Twitter:  https://twitter.com/jaymchugh

Comments (21)

Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I have been sending out personal notes and cards for as long as I can remember to my client data base... it pays back in spades as 75% of my business is repeat and referral business year after year after year.

May 23, 2017 04:51 AM
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH
CRS

Very well put!

if you cannot invest a $2.00 follow up card of Thanks etc., you are a target for Google, Yelp, LinkedIn, Zillow, Angies List etc.  

May 23, 2017 05:08 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

I send handwritten thank you cards and others frequently, and have for years. They definitely make a positive impression and are remembered.

May 23, 2017 06:56 AM
Paul McFadden
Responsive Pest Control - Seattle, WA
Pest Control, Seattle, WA.

The answer is a person's ego should never get in the way!

May 23, 2017 08:09 AM
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Good advice, always worth saying thanks, what is the worst that can happen doing that they think you old fashioned....

May 23, 2017 10:38 AM
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

My Mom is the Queen of personal notes, Jay McHugh ... I can't tell you how many people over the years have told me how much they appreciate her sending them.  I took "note" and send them too.  Besides being the right thing to do ... it makes a good impression.  A "win win" ...

Gene

May 23, 2017 11:43 AM
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

It's more important than people realize - think how good you feel when you receive one.  I'm doing better at it . . . 

May 23, 2017 12:20 PM
Jay McHugh
SendOutCards-Appreciation Marketing Expert - Acton, MA
YOUR SendOutCard Mentor

thanks for the feedback and kind words......I apprecaite you all.....

May 23, 2017 01:02 PM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I send handwritten notes almost every day. I don't use a service because I want it to be personal.

May 23, 2017 02:38 PM
Jay McHugh

AWESOME...If I could show you a way to be personal and better would you have an open mind?  thousands have listened to me and have 10x results.....I will reach out to you...keep rocking...cheers.....

May 23, 2017 05:24 PM
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 480-966-9353 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Hi Jay, I just received a card and it does feel so awesome - hand-written, personal. I looked at my stack of thank you cards to be sent. Thank you for reminding us to do this more often.

May 23, 2017 03:22 PM
Jay McHugh

Handwritten fonts, pictures and gifts....10X your follow up ....I will reach out to you....it is that simple....once one's mind sees the possibilities ....cheers...

May 23, 2017 05:25 PM
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

I had a  buyer close on her home earlier this year. During the final walk-through, I took a picture of her in front of her new home. She asked "you're not going to post this are you?" I said no, and meant it. I included the pic on the front of a send-out card and she loved it. 

May 23, 2017 06:45 PM
Jay McHugh

AWESOME...YOU GET IT...CONGRATS...

May 24, 2017 04:46 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Jay McHugh - it's how we continue to stay connected with our clients. Be it SendOutCards or personal notes from Buffini & Company.

May 23, 2017 08:57 PM
Jay McHugh

thanks man....I agree...however I once used AOL and graduated to Google .... Buffini cards are past ...SOC is Google...pictures, handwritten font, ability to send a gift.....so much greater value...happt to grab coffee and share more.... cheers....  

May 24, 2017 04:47 AM
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

People love to be thanked, I do!

Your post is a great reminder for all of us.

Thanks

May 24, 2017 06:03 AM
Jay McHugh

thanks man....

May 25, 2017 05:01 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

There are many ways to do business...finding your way remains the focus

May 24, 2017 06:54 AM
Jay McHugh

Indeed Richie....however, when I speak I share this example...A golfer who practices 30 hours a month, does he get better than one who practices 10 hours?  Often I hear "Of Course Jay"  I then say not necessarily ..  See the 30 hour golfer is practicing with average players and gets better at being AVERAGE...the other Golfer practices with Jordan Speith and gets far better practicing the right way to get better...  I hope that helps Richie....Agents need to practice better ways to say thank you today more than ever before....happy to chat and share more with you...

May 25, 2017 05:00 AM
Anna Hatridge
R Gilliam Real Estate LLC - Farmington, MO
Missouri Realtor with R Gilliam Real Estate LLC

You are  right on the mark with this post.  Nothing makes a bigger impression than saying thank you.

May 24, 2017 08:24 AM
Jay McHugh

Thanks Anna and what one would think is Common sense is not all that common today....cheers....

May 25, 2017 04:56 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Thank you notes are so rare - when I was a real estate broker and sent cards regularly, I often got thank you cards thanking me for sending a thank you card!

May 24, 2017 10:15 AM
Jay McHugh

Awesome....glad to see some that get it.....as I have said before...it is not just sending the card.....it is a combination of what is said, how memorable the card is, and the follow up one places in their system as a Pro....cheers...

May 25, 2017 04:55 AM
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Clients will leave you regardless of your thank you cards or notes. It's your value as their agent with your solutions to relieve stress and anxiety regarding their challenges and issues that determine your client retention.

Should changes, other than death, in their economics,  personal lifestyle, change of employment or careers or moving out of your marketing area occurs,  that would probably cease your client relationship. Keeping your clients satisfied with your personal service and invaluable solutions IMO is your best differential that makes you unique and inseparable to your clients. 

May 25, 2017 01:24 AM
Jay McHugh

Well said...and thank your cards is an ingredient of VALUE...buzz me we can talk....cheers...

May 25, 2017 04:54 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, eXp Realty - Kalispell, MT
The House Kat

I know how I feel when I get a handwritten card or note in the mail. I feel special because someone took the time and made the effort for me. I have to get better at sending these out because I would love for others to feel the same.

May 26, 2017 03:50 AM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

I believe in this too. Recently we had an extremely good transaction with another Realtor who we had never met before. She sent us a Thank You card for our hard work in putting this deal together. First of it's kind we have ever received - We will do the same to other Realtors we appreciate in the future.

May 29, 2017 06:26 AM
Jay McHugh

Excellent ... indeed we have encouraged our 450+ agents to do the same....what we found is the agents that use my system of SOC HAVE  a far greater experience with that agent throughout the transaction....just a good way to live and to practice real estate...cheers....

May 29, 2017 06:42 AM
Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Jay,

Isn't it funny how you can stand out with this low tech trick? Very few people seem to say thank you anymore.

May 29, 2017 09:31 PM
Jay McHugh

I agree......time tested...saying thanks is a lost art in this world of technology yet it may get the best results that agents seem to want....

May 30, 2017 03:28 AM

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