....Yes.....how can you say that Jay?...well I just did...and everyday I come across professionals that tell me that my system is so good yet they still do not send out cards of thanks or gratitude....Today, I am stoked on sharing this more than ever before since those that have used my system have reported tremendous increases in business and those that have not continue to struggle and blame others for their failure...hmmmm sounds familiar.
For example, in any business, if you cannot invest a $2.00 follow up card of Thanks etc., you are a target for Google, Yelp, LinkedIn, Zillow, Angies List etc.
Why? Because those clients will be inundated with offers, coupons, specials etc., that will cause a thought for the end consumer to research for future choices. If, however, you were to cement the relationship, those customers/clients would less likely leave you. As I have said many times before: It is not the cost of sending card that is expensive, it is the cost of not sending a card that is truly expensive!
Further, the big boys may not have the personal information that you have gained through the relationship. Birthdays, hobbies, likes/dislikes, sports, food .... that creates a special bond between you and your client.....WHY give the big boys or girls called the internet that edge. I speak often around the country and soon the world will see that expressing that touch to the 200 folks that would come to your wake, funeral, or better your wedding are thirsty for your attention and appreciation...START there and say thanks more and more often and you will be amazed of your success through referrals and repeat business. Create habits of saying thanks to all your invoices and watch your referral business rise. In conclusion you can use this advice or you can delete.....If you delete it, your competition Thanks YOU.
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