Why do some ads pop off the page and others go unnoticed? Most real estate agents don't have clue. They waste thousands of dollars on marketing materials and advertising that are not living up to their potential. Problem is, most of us don't have an eye for great graphic design. And let's face it, more than a few of us think there is nothing to it. Just mix up some fancy fonts, a couple of pieces of clip art, a we've created a masterpiece. NOT!
It's time for a makeover and I can think of no better book to help you do just that than Robin Williams' "The Non-Designer's Design Book". This book is for those who want to know more about design but don't have the time or desire to actually study it. With clear examples, Robin shows even the most challenged why some things work and other don't. I'll make a bold statement here; you can literally thumb through the pages of this book, glance at a handful of examples and in less than 5 minutes see how your stationery, property brochures, advertisements and every flyer you ever sent out could be improved...a lot!
All with an understanding of just Four Basic Principles:
- Proximity
- Alignment
- Repetition
- Contrast
Robin will show you the basic purpose, how to get it, and what to avoid. It's all so obvious once you've read this book you'll wonder why you didn't know it before.
You can order this here on Amazon and there are used copies for less than $4.00.
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