Broad or Specific.....YOUR LISTING.... Broad or specific?

By
Real Estate Agent with Coldwell Banker F I Gray and Sons Residential, Inc.

The Realtor Said.  Let me list your house.  I can manipulate the listing sheet to give us the most coverage.

For example when it says how many floors.  I will leave it blank.  This way when some one wants a 3/2 ours will come up on all 3/2 searches.   The idea here is that if they wanted a 2 story and they see your one story home they will, maybe, fall in love and go outside their chosen criteria.

Lets look at the facts with real life numbers.

For Hudson Florida, waterfront, saltwater canal, and single family residences.  There are 41 as of the moment this is written.

There are 2 kinds of buyers here.  Those that want single story and those who want multi stories.  There are distinct considerations for each, like stairs and flood zone considerations.

Lets see what the listing agents say.  

There are 15 homes listed as one story. 

For two story homes, there are 4.  And for 3 or more floors there are 3.

22 homes have their floors listed.  That means 19 don't.   Looking through these manually, I find that 14 of these are single stories and 5 of these are multi story.

What is the right thing to do.  Go broad or go specific.

For me there is no choice, you must go specific.

If a buyer is elderly and needs a one story home.  It doesn't matter how great your multi story home is, they want what they want.  So when their Realtor puts in single story they get 15.   We know there are really 29, but we are not going to see the 14 because they left that box blank.  If it is a new buyers agent, they may not know that some Realtors are not putting in the data and not know to search manually for the listings that have their criteria, but don't come up because their listing agent tried to beat the system.

For me, I would rather have that hot cash buyer see my listing for what it is.  A listing of features.  So if you are considering listing your home be specific.  

The buyer wants what they want, and if they want what you have, it would be a shame to be left out.

Randy 

Randal Jenkins

Coldwell Banker F I Grey and Son Res  727-409-4663

www.409home.com

 

 

 

 

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Rainmaker
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Pat Champion
Coldwell Banker Camelot Realty - Mount Dora, FL
Call the "CHAMPION" for all your real estate needs

Great post and information to read. We are working for our customer's and we want to do the best job we can for them. Thanks for sharing I hope you have a great afternoon

Sep 18, 2018 11:34 AM #1
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