Kermit Was Wrong

Real Estate Broker/Owner with Real Living Signature Properties

"It's not easy being green..."

I think Kermit may have missed it.  It seems that it IS easy being green, and it's profitable too, so I hear.  NAR has focused on green housing boom, and many brokerages (and agents) are pursuing the Eco-Broker designation. 

More and more agents are utilizing the "mobile agent" approach - no longer tied to a physical office.  Consumers are looking for more energy-efficient housing.  Global climate change has become an important political factor.  So here are my questions for the group:

What demand have you seen in your business for eco-friendly agents/brokerages? 

Have you (brokers and agents) pursued the Eco-Broker designation and has it been worth it?

For brokers: Has the Eco-Broker designation helped with your recruiting?


Thanks for your comments!

Comments (5)

Charlie Ragonesi - Big Canoe, GA
Homes - Big Canoe, Jasper, North Georgia Pros

The eco designations and issues are not as big here but they are growing , Love the blog title

May 29, 2008 01:00 AM
Andrew Magliochetti CCIM
Helios Realty and Development - Chicago, IL

I'm an EcoBroker and a good number of our agents are pursuing it now.  We also develop green property here in Chicago and, yes, for like-minded agents is has been a good help in recruiting

May 29, 2008 04:45 AM
Ninah Hunter
Ridgway Real Estate - Ridgway, CO

I have my EcoBroker designation, and while I cannot say it has directly gained me more listings or agents, I believe the information I learned through that course was invaluable.  I do find more and more consumers becoming green conscious, and my designation and the knowledge I gained certainly helps me when showing property or on a listing presentation for a property that has "green" features.  Consumers are definitely getting more energy- and environmentally-conscious, especially, in Colorado.  I've also talked to several builders, who are impressed, or, at least, intrigued by the designation.  I inherited a builder/agent who is building green homes when I bought my brokerage company about 1.5 years ago, and I think my EcoBroker designation and knowledge was instrumental in his deciding to stay with my company when I took it over.  Like most real estate designations, the consumer may not necessarily understand or specifically look for someone with a particular designation, but it does give you the edge (and knowledge) over one who may not have earned the designation.  I will say that I have not taken advantage of or implemented the EcoBroker marketing plans and strategies that are given to us as part of the course.  If there are any EcoBroker Certified agents out there who have, your comments would be especially appreciated.


May 29, 2008 12:40 PM
Chris Svec
Chris Svec - Columbus, OH


We've had franchise prospects notice Real Living's green effort and connect with us specifically because of it.  I don't know for sure but think other franchisors are not putting a focus on this.  Great post. 

May 29, 2008 12:53 PM
John Branch
Real Living Signature Properties - The Woodlands, TX

So if I get the EcoBroker designation, do I have to give up my Tahoe?

May 29, 2008 01:39 PM