Kermit Was Wrong

The eco designations and issues are not as big here but they are growing , Love the blog title

I'm an EcoBroker and a good number of our agents are pursuing it now.  We also develop green property here in Chicago and, yes, for like-minded agents is has been a good help in recruiting

I have my EcoBroker designation, and while I cannot say it has directly gained me more listings or agents, I believe the information I learned through that course was invaluable.  I do find more and more consumers becoming green conscious, and my designation and the knowledge I gained certainly helps me when showing property or on a listing presentation for a property that has "green" features.  Consumers are definitely getting more energy- and environmentally-conscious, especially, in Colorado.  I've also talked to several builders, who are impressed, or, at least, intrigued by the designation.  I inherited a builder/agent who is building green homes when I bought my brokerage company about 1.5 years ago, and I think my EcoBroker designation and knowledge was instrumental in his deciding to stay with my company when I took it over.  Like most real estate designations, the consumer may not necessarily understand or specifically look for someone with a particular designation, but it does give you the edge (and knowledge) over one who may not have earned the designation.  I will say that I have not taken advantage of or implemented the EcoBroker marketing plans and strategies that are given to us as part of the course.  If there are any EcoBroker Certified agents out there who have, your comments would be especially appreciated.

~Ninah

John-

We've had franchise prospects notice Real Living's green effort and connect with us specifically because of it.  I don't know for sure but think other franchisors are not putting a focus on this.  Great post.