Think As The Target Audience Thinks & The Phone Will Ring for a CMA!!

Reblogger Peter Mohylsky, SoWal Is HOME.
Real Estate Broker/Owner with PrimeSouth Properties

I havr always tried to think like the target audience is thinking,  from a buyer and a sellers perspective.  

Original content by Barbara Todaro 104763

 

Why do some postcards work and others not so much? It’s not the people receiving them who are to blame. It is the content of the postcard. Postcards work when created properly.

 

What’s the determining factor? After 40 years of consistently participating in offline marketing with direct mail postcards, there is one major factor that will make or break the success of each mailing. That factor rests on the ability of the agent to think as the target of the postcard is thinking, when reading the postcard. 

 

 

Homeowners who are the target are those who are thinking about selling. They want to hire one agent who has the ability to sell their home. That’s the main goal.

 

If you are thinking as a homeowner thinks, your thoughts should be reflected on the postcard. The homeowner wants to know the agent being hired has sold homes in that area.  They want to see it in writing.  They want to read the statement that shouts out “we can do this for you, too!!”

 

 

That’s what they want to hear from the potential listing agent, and the phone call will follow.  We received another one today for an appointment on Tuesday.  Homeowners who want to sell will call no matter what season of the year or special holiday is in the near future.  This particular homeowner said “he wants out,” and he bought 2 years ago.

 

 

This homeowner wants what every homeowner requires of a listing agent. Every one of them wants to hire an agent who can sell the home and do it quickly.

 

 

Think as the homeowner thinks, and you’ll be the listing agent…you’ll receive the phone call, and they’ll hire you!!

       

Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-520-9881

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2018 Barbara Todaro

                               All Rights Reserved



 

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Rainmaker
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Peter Mohylsky, SoWal Is HOME.
PrimeSouth Properties - Santa Rosa Beach, FL
Let me help you find your path to the beach.

great reblog and give the author the credit  

Dec 14, 2018 11:54 AM #1
Rainmaker
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Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Good choice for a reblog Peter.  Barbara is always right on "target". 

Dec 14, 2018 12:29 PM #2
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Rainmaker
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Peter Mohylsky, SoWal Is HOME.

Let me help you find your path to the beach.
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