What makes a successful staging?
There are definite elements of psychology and research behind the art of a successful staging. Have you ever wondered how we know where to place things, what colors to use, and how to select the proper sized furnishings? We're inviting you along for a deep dive into the staging process and want to share our favorite topics with you. We hope you enjoy following along over the next month as we reveal some of our secrets for making sure your listing is nothing short of amazing.
First up, Demographics.
Why is demographics so important? Realtors and Stagers both need to connect the dots between buyer and location. What makes a buyer’s heart go pitter patter when they look at properties? What are they willing to spend when they find it? These details help inform us and determine what style to use. Whatever the circumstances - first-time home buyer, downsizing older couple, forever family home - we consider the big picture to create the perfect staging aesthetic for each property we stage.
We told you there's a lot of thought behind this - we weren't kidding!
Bottom line, the style used should always reflect the demographic and meet the expectations of the buyer. Keeping the demographic in mind produces a successful staging that spends less time on the market and fetches a higher price than the unstaged competition.
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