Have you ever had to push a stalled car? If so, you know that it takes more energy to get it going than to keep it going. This is not just perception, it’s a law. Sir Isaac Newton said an object at rest tends to stay at rest unless acted upon by an outside force. Likewise, an object in motion tends to stay in motion unless acted upon by an outside force.
What does this have to do with real estate?
The first listing you earn will take a herculean amount of effort to get, so will the second, and the third. After a while, each listing doesn’t take as much effort. You are working just as hard because instead of a few clients, you are working with dozens of clients. But you are getting referrals, have more credibility, and are better at what you are doing.
When you first start your real estate career, you are like the stalled car. It takes a lot of effort to get it moving. If you’ve ever pushed a stalled car, you know that once someone starts pushing a car, it’s almost inevitable that a bystander will stop their car, and get out and help. Maybe even a few people will help. Then the car has tons of momentum.
That applies to real estate as well. When you are good at what you do, people will be glad to help you. I have no problem getting my Florida real estate students to refer their friends to me. You will have that experience too if you serve your clients well. Once your real estate career becomes an object in motion, it will stay in motion unless acted upon by an outside force.
That outside force can be a pandemic. It can be a change in the market. It can be a fierce new competitor in the market. It can be anything. But if you have momentum, it will have to be a very strong outside force to stop your momentum.
Let me know if I can help your Florida real estate career gain momentum.